Nails Magazine

MAR 2013

Magazine for the professional nail industry.

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Q&A Q: Nail style trends seem to change all the time. Matte nails are in, then out. Bright colors are in seasonally, then come the pastels. Do you have any advice for how to afford to keep my clients in style, without winding up with a ton of extra product I can't use when a trend is no longer popular? A: 3V]LPZPU[OL(PY[OPZ:WYPUN ^P[O[OL.LSPZO3V]LPU)SVVT *VSSLJ[PVU,TIYHJL[OL^HYT[O VM[OLZLHZVU^P[O[OPZWHSL[[L VMIYPNO[HUKJOLLYM\SJVSVYZ WPJRLKKPYLJ[S`MYVTV\Y .HYKLUVM.SHT *\YLZPUZLJVUKZ^P[O3,+3PNO[ 9LTV]LZPUQ\Z[TPU\[LZ 724539 SWEET MORNING DEW 724540 A PETAL FOR YOUR THOUGHTS 724541 ALL DAHLIA-ED UP This is a tough one. As a tech who is likely competing against other techs in your area, offering a diverse assortment of colors and nail styles can be what sets you apart from them and makes your business successful. Nail "fashion" is becoming a lot like clothing fashion. Colors and styles are selected to go alongside what's hot in the fashion industry. While funky treatments like matte or crackle become a trend, we manufacturers start by developing and releasing these treatments. If it comes down to money, just keep enough in stock to have it on hand (one bottle). When you start to get low, replace it. When you start to see that color sitting longer (not getting use), mark it with a sticker to keep an eye on its use. It's like how we run our inventory here at Star. If my usage slows, I don't reorder. Just don't overstock yourself on these trendy items. Colors will always come back in season. In style or not, you'll always have someone who just needs to wear that neon in winter to brighten her day. — Elaine Watson is a nail tech and vice president of marketing and sales and global education director for Star Nail International. Q: What do I say to a client who brings in a nail art photo of a look she wants on her nail, but I have no idea how to re-create it? A: If I had no idea of how to recreate the design I would use my smart phone, tablet, or computer to see if I could find a tutorial. If I was still unsure how the outcome would be, I would tell my client that I will try, and if she doesn't like it maybe I will have it figured out by next time. The main thing is to be confident in yourself and you can accomplish anything. — Sara Khalaf is a nail tech at L'esprit Salon and Spa in Livonia, Mich. Q: I've recently started offering on-site wedding services (nails and hair). What clothes should I wear for these bookings? 724542 HE LOVES ME, HE LOVES ME NOT 724543 GARDEN TEAL PARTY 724544 A MINT OF SPRING SallyBeauty.com 800-ASK-SALLY 3CAN s 7ATCH s ,EARN www.gelishminis.com Performs like Gel, Applies like Polish™ i*ÃÊUÊ*ÃÊ"É->"vv Made in the USA /HUK 5HPS/HYTVU`)YLH*( .LSPZOHUK/HUK 5HPS/HYTVU`HYL YLNPZ[LYLK[YHKLTHYRZVM/HUK 5HPS/HYTVU`0UJ HM-2061 www.nailsmag.com/fifi/13285 A: As a professional, going on-site can greatly grow your business. Always remember: Image is everything and looking the part is key to gaining other clients. The first option is all black or black and a color combination. Black is a classic but professional look for anyone in the beauty industry. This also allows you to look professional but be comfortable while working. If going with this option, I recommend wearing some type of name tag or salon information on your bag to verify who you are when arriving to your location. The second option is to wear a salon shirt with dark bottoms. This option not only verifies who you are but is a great marketing tool. A salon shirt is great for a professional who works alone or with a team of professionals in a larger salon. Think stylish, professional, and comfortable when choosing your attire for weddings. — Alica Best is the owner of Upscale Nail Bar in Griffin, Ga., and offers a variety of bridal services. Have a style question? (about nail art, fashion, salon decor, etc.) E-mail it to Sree.Roy@bobit.com and check back here for an expert answer.

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