Magazine for the professional nail industry.
Issue link: http://nailsmag.epubxp.com/i/128780
She Sells Gel Overlays el "My clients come to their appointments with stories that clerks in the surrounding areas recognize my work on their nails. They think they are wearing tips," says Tess Walters, owner of Puttin' On The Nails in Logansport, Ind., and U.S. distributor of the Art Pen. In actuality, Walters' clients are wearing gel overlays that have allowed their natural nails to grow long. The fact that all her clients have their own nails is the direct result of a marketing Walters decision Walters made a few years ago. "In my area many people have had bad experiences with acrylic, so I took a new approach," she says. "I started showing women how they could remove their acrylic and put gel overlays on, so they could keep their nails from breaking. Basically, I started a campaign to convert people from acrylic to gel overlays." And it worked. "I can't handle all the referrals," she says. "I have turned enough people away in the past two years to equal four full clienteles!" When They Can't Get to the Salon LeChat's Gel Polish On The Go Kit is the perfect retail item for clients who travel frequently or just can't make it into the salon now and then. Designed to be convenient, compact, and cordless, the kit contains everything needed to apply and remove Perfect Match Gel Polish at home — including a battery-powered LED/UV mini light. The kit comes complete with one gel-polish color; other Perfect Match Gel Polish colors are sold separately. For more information, go to www.nailsmag.com/fifi/16442. www.nailsmag.com/fifi/16273 108 | NAILS MAGAZINE | JUNE 2013