Magazine for the professional nail industry.
Issue link: http://nailsmag.epubxp.com/i/128780
{nails file} Hufngton Named PBA Business Forum Keynote Speaker Author, entrepreneur, and media mogul Arianna Hufngton will be the keynote speaker at the 2013 PBA Business Forum held during PBA Beauty Week. Hosted by Cosmoprof North Hufngton America, PBA Beauty Week ofers networking, education, and businessto-business opportunities to all sectors of the professional beauty industry. PBA Beauty Week will be held at the Mandalay Bay Resort & Casino in Las Vegas, July 13-16. Hufngton, who will address PBA Business Forum attendees Sunday, July 14, will present "From Politics to the Board Room: Fearless Leadership." Registration is open for PBA Beauty Week, which includes the PBA Business Forum and Cosmoprof North America. For additional information on both events, visit www.probeauty.org/beautyweek and www.cosmoprofnorthamerica.com. Gelish Sponsors Drag Racer Ashley Sanford Nineteen-year-old Top Alcohol sand drag racer Ashley Sanford can claim Gelish Soak-Off Gel Polish as her main sponsor. While drag racing doesn't typically attract female racers to the track, Sanford is currently making a name for herself in this male-dominated arena — proving she is driven, focused, and ready to win. As for teaming up with Gelish, it's a great fit, as Sanford herself states: "In a way, we fit perfectly together because Gelish is great for girls who work hard and are on the go, and that's exactly what I am. I'm always moving and working around the car. My nails should be as tough as I am." For more information about Ashley Sanford, visit www. ashleysanforddragracing.com. On Nails, Less Is More 1 In 2013, "self-expression" will be most intensely played out around color, according to this year's SpaFinder Wellness Trend Report compiled by Susie Ellis, president of SpaFinder Wellness. Says Ellis: "Because color is easily applied and relatively inexpensive, self-transformation will be painted on. Expect more in-your-face shades on hair and face from reverse ombre to neon lashes; more body art hitting bodies of every gender and age, performed at new, haute 'tattoo spas'; and nail art will continue to ascend with less bling and more nuanced textures and designs from 3-D art to freehand mini-paintings. "Look for less bling-for-the-sake-of-bling and more subtle, clever, and truly high-art efects. Nuanced textures/designs are everywhere, whether basket weave, 3-D, velvet-like, or hologram. Nail artists are now rendering amazing, freehand mini-paintings on each digit. That most staid of looks, the French manicure, is even being remade in reverse ombré mode: with light tips fading into darker/vibrant color. And the old corner 'nail salon' is being reimagined in incredibly trendy, serious-art ways." 1. Gina Elliott, Urban Angel, Calgary, Alberta, Canada 2. Sonja Matthews, Nails, Feet, and Hair Expressions by Sonja, Severn, Md. 2 64 | NAILS MAGAZINE | JUNE 2013 (continued on page 69)