Nails Magazine

JUN 2013

Magazine for the professional nail industry.

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CREATIVE NAILS BY ROSEMARY/ A NU LOOK STUDIO NAIL AND SPA Pensacola, Fla. Rosemary Ladd says client Mr. Roger first started coming in for pedicures after one day he had scratched his big toenail against his leg so badly that he started to bleed. "I don't know why it's so hard to get some guys to come in," laughs Ladd, "because once they do it they're in love with it." Ladd had noticed throughout her nail career that a lot of guys just felt uncomfortable when it came to getting nail services in a salon if there were women around. And since most salons are full of women, these guys just never even gave it a try. But call it gender role stigma or what have you, when Ladd began hosting an exclusive men's only night in her salon, the guys started showing up faithfully. "We save Mondays for the guys," says Ladd. "And we usually have a football game on, or some type of sports, or we'll have an old black and white movie — some of the older guys like that." The night currently gets about seven regular clients on Mondays, many of whom had never tried a pedicure before. "Mr. Greene just recently started getting pedicures," says Ladd. "He is 70 years old and had never tried one before. He'd say, 'that's just for girls,' but now that he's tried one, he loves it. He comes quite regularly, usually about every three weeks." Ladd ofers a Sports Pedicure on Mondays for $35, which includes toe trimming, cuticle care, scrub exfoliation, massage, and a warm towel wrap. "I even have one guy that likes to have his toes painted the same colors as his favorite sports team." [above] Client Mr. Roger has been coming in for four years. Before he started getting pedicures he used to cut his toenails with a pair of pliers [below] Brenda McCormick (left) and Rosemary Ladd (right) pose with client Mr. Greene, a regular at Creative Nails' special men's night on Mondays. HAUTE PINK NAILS Nashville, Tenn. Melissa Stephens always had a strong male clientele, but never worked at a salon that had any services geared specifically to the fellas. So when she started Haute Pink Nails, she wanted to make sure guys knew that it was not just a girls' salon. "I think more and more men are becoming conscious of taking care of themselves," says Stephens. "And for a vast majority of them, manis and pedis have become a big part of that." Each of Stephens' services has a name that somehow incorporates the name of the salon, (like the Haute Mess Pedicure, Pretty in Pink Manicure, and the Pink Me Up). Her services for men are the Real Men Wear Pink Manis and Pedis. "They don't get pink nails," says Stephens, "but by naming it 'Real Men Wear Pink' it's stating that these guys aren't afraid to get in touch with their fun, fabulous side." She uses mildly scented products that are aggressive enough for the guys' rougher skin, but can work for even the most sensitive skin. "One time, a guy wanted us to paint only his big toenail bright aqua blue because he wanted to show his daughter proof that he actually went to get the pedicure she gave to him as a gift certificate." 90 | NAILS MAGAZINE | JUNE 2013 Melissa Stephens, here with client Ron Oates, says, "I think guys are coming around to the same realizations that women have had for a while now. That having neat hands, nails, and groomed cuticles shows you care enough to take care of yourself and makes you feel more put together."

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