Magazine for the professional nail industry.
Issue link: http://nailsmag.epubxp.com/i/141803
You want more? Sally Beauty has more. Now offering more of the long lasting Gelish® colors you love. Cures in seconds with LED Light and removes in just minutes. Accept no substitute. Layla Goes Pro From fashion-forward Layla Cosmetics comes the new Layla Pro Nail Polish, a line of color created for the professional by professionals. Layla Cosmetics is known for its trendy polishes such as Magnefect, Hologram Efect, and Caviar Efect. Layla Pro boasts 15% more pigment than the company's consumer polishes and comes in a larger 17 ml. bottle. For more information, visit www.nailsmag.com/fifi/19422. Stroke of Marketing Genius Nail art doesn't have to convey the personality of a client. It can also express the personality of a business. A neighboring business, perhaps? Surrounded by trendy shops in Laguna Beach, Calif., salon owner Jae'tte Burneo found a clever way to introduce herself and her nail salon Cosi Fan Tutte. Burneo collected business cards from nearby stores (hair salons and clothing boutiques, to name a few), then transformed each brand into a unique nail art masterpiece. She put the finished designs in $1.50 frames, attached her salon's logo to the outside, then presented them to the business proprietors (shown is one she created for Blue Eyed Girl, a hip fashion emporium). "The various store owners got a real kick out of the idea and allowed me to place the adorable displays on their check-out counters where shoppers could see and pick up one of our business cards," Burneo says. "It's really been a good marketing scheme." To try this idea yourself, we recommend choosing businesses with a similar demographic to yours (such as "fashion-forward professionals in their 30s") to get the biggest return on your time investment. SallyBeauty.com 800-ASK-SALLY Scan • Watch • Learn www.gelishminis.com Gotta Get Gelished! Gel-Polish • Polish On/Soak-Off Made in the USA © 2012 Hand & Nail Harmony • Brea, CA 92821 Gelish and Hand & Nail Harmony are registered trademarks of Hand & Nail Harmony, Inc. HM-1659-2 www.nailsmag.com/fifi/19285 Perfect for Every Purse Available at wholesale prices for your retail area, these bright Manicure Sets from Wooster & Prince are the perfect purchase for clients on the go. Each set comes with a colored clipper inside a patterned emery board and buffer block. With a suggested retail price of less than $5, the sets are an easy impulse buy for clients. For more information, visit www.nailsmag.com/fifi/19423.