Magazine for the professional nail industry.
Issue link: http://nailsmag.epubxp.com/i/141803
BUSINESS} salon profile Raised pedicure stations ofer a great place for clients to sit and relax while enjoying a view of passing pedestrians and cyclists. Beach Locale Inspires Natural Nail Salon After a lengthy hiatus, one-time nail tech Pamela Reeder jumps back into the salon world — toes first — with an array of natural nail services in Solana Beach, Calif. BY ALLISON HATA Before opening Beachy Toes in Solana Beach, Calif., Pamela Reeder thought she was done with the nail business for good. Twenty years ago, Reeder graduated from a nail school in Las Vegas and began working at a Caesar's Palace salon, but didn't realize she'd developed an allergy to acrylic resin that left angry rashes up to her elbows. At a time when nail enhancements were growing in popularity, this meant an early retirement from the nail industry for Reeder after just six months on the job. For the next several years, she stayed in the creative field as a buyer for retail boutiques in both Las Vegas and Hawaii. After landing in sunny Solana Beach, however, Reeder fell in love with the 140 | NAILS MAGAZINE | locale and saw a lack of salons focusing on all-natural treatments (meaning no acrylics to provoke her allergies). "I was looking for a business that I felt was needed," she explains. "The best way to be successful is to find what's missing and then fill that need. The people who live here are very health-conscious. Our salon is a natural salon, and that's been very appealing to the locals here who are very concerned about all that." The search for the perfect location lasted two years until Reeder found a converted office space on Coast Highway that was once a 1940s shower house. With the help of her cosmetologist daughter, Lasette Oropez, she renovated the building AUGUST 2013 and opened Beachy Toes nail salon in August 2010. A NATURAL NICHE Located in a small oceanfront town, Beachy Toes salon is QUICK LOOK Salon name: Beachy Toes Location: Solana Beach, Calif. Owner: Pamela Reeder Square Footage: 375 Opened: August 2010 Number of Nail Techs/Total Staf: 2 (plus part-time on-call nail techs)/3 Specialties: Natural nail treatments Compensation: Commission Website: www.beachytoes.com PHOTOS BY BAUMAN PHOTOGRAPHERS