Magazine for the professional nail industry.
Issue link: http://nailsmag.epubxp.com/i/141803
{nails file} PBA Launches Campaign to Prevent Deregulation Nails: The Guilt-Free Treat According to The NPD Group's (www.npd.com) March 2013 Nail Care and Polish Consumer Report, more than half of women aged 18+ have purchased nail products for at-home use or professional nail services in the past year. "The appeal and power of the nail category is both the permission to play and the accessibility in price," said Karen Grant, vice president and global industry analyst for The NPD Group. "Even for those on a tight budget, nail products offer a relatively guiltfree treat with the power to change their options." Color is the main factor influencing consumer purchases, with more than 60% of nail product/ service buyers reporting that as long as they get the color they want, they do not pay attention to the brand. In general, the preference goes to brighter and neutral/natural shades, with pink/mauve, clear, and red coming out as the top color choices. With six in 10 women indicating that they want to try new nail care products, at-home experimentation is being expressed through nail polishes that have special effects, such as glitter, crackle, and shimmer. In the past year, women spent an average of $204 for salon services, which is almost six times more than they spent on at-home products. Women aged 55 and over spent the most on professional nail services in the past year. Professional nail service purchasers are predominantly sticking with the basics, more likely to experiment with gel-polish than things like nail art (24% vs. 12% respectively). In fact, women are about three times more likely to purchase a professional gel manicure than they are to buy gelpolish for use at home. Seventy percent of women do not agree with the idea that nail care products offered in salons are better than at-home nail products. "So, why do women continue to go to salons? They are winning on look and luxury — it's the feeling of being pampered, and the end result that attracts today's nail care consumer," says Grant. 52 | NAILS MAGAZINE | AUGUST 2013 As part of a continued efort to educate lawmakers, consumers, and the industry on the importance of beauty industry licensing and regulations, and to prevent industry deregulation, the Professional Beauty Association (PBA) has announced its new "I Am A Professional. I Am Licensed." campaign. This awareness campaign aims to build a stronger, more united front of licensed professionals, and arm them with information to share with their clients on why licensing is important to protect the public from potential harm and the spread of communicable diseases. According to the PBA, many states across the U.S. have or are considering measures to deregulate occupational licensing, often focusing on the cosmetology industry. Some state ofcials view licensing and regulation as a deterrent to employment in the beauty industry and a road block to healthy market competition. However, if the beauty industry were deregulated and licensing requirements removed at the state level, manufacturers, distributors, salon owners, licensed professionals, and most importantly, consumers would be negatively afected, says the PBA. According to an independent national poll regarding the regulation and licensing of cosmetologists, the voting public believes deregulation would be detrimental: 94% polled are in favor of the required licensing of beauty professionals. Sixty-seven percent polled also acknowledged that deregulation would lead to improper sanitation and cleanliness practices. To combat deregulation and its repercussions, the "I Am A Professional. I Am Licensed." movement also seeks to arm all licensed professionals with information to educate lawmakers in their states on the importance of maintaining state cosmetology boards and regulations. If you want to help, PBA will send a window cling to display and helpful talking points to share with clients about the health and safety risks when using unlicensed beauty professionals. For more information and to request materials, visit www.probeauty.org/iam. 20 Upcoming Networking Event What: Long Island Networking Day for Nail Techs When: August 5 Where: Ramada Plaza, Holtsville, N.Y. Organizer: WWWeb Services and BeautyTech.com Contact: visit www.events.beautytech.com, e-mail sales@ beautytech.com, or call Debbie at (631) 981-1273. >>>