Magazine for the professional nail industry.
Issue link: http://nailsmag.epubxp.com/i/141803
{ } coverage SHOW nails fle PREMIERE ORLANDO Mani Cam Comes to Orlando Power Party: CND Introduces Vinylux to Industry VIPs CND is as well known for its science-backed product innovations as it is for its fun parties, and on Sunday, June 2, the nail manufacturer brought the two together to celebrate the ofcial industry launch of CND Vinylux Weekly Polish. After an energetic, fashion-focused video, company founder Jan Arnold and education manager Roxanne Valinoti took to the stage to tout the scientific evidence of Vinylux's weeklong staying capability. Top salons, distributors, members of the press, and other VIPs were regaled with poetry and songs dedicated to the newest member of the CND power polish family. Kim Tucker, Polish Nail Salon, Brea, Calif. Everyone in the nail industry was excited to see the mani cam come to red ted carpets throughout awards season. This step-and-repeat for the hands came with a mini red carpet and was a huge hit at our booth. We asked nail techs and anyone else with eye-catching nail art to place their hands in front of the backdrop and strike a pose. Here's a sampling of our favorite red carpet moments. Sasha Richardson, N Lauderdale, Fla. Yakelin Acosta, Christrio educator, Miami, Fla. You can see the entire gallery at www.nailsmag.com/orlandomanicam. The CND team celebrated the ofcial launch of Vinylux Weekly Polish at a Power Party on Sunday evening. Frank Schaberle applies Alessandro's Striplac to NAILS' Sree Roy, while educator LaShaun Brown-Glenn is all smiles about the product line. Alessandro founder Silvia Troska tells NAILS' Sree Roy and VietSALON's Kim Pham the timing was right to bring Alessandro to the U.S. since the company had found the "right partner" in Zwilling J.A. Henckels, Tweezerman's parent company. Coming to America: Germany's Alessandro International Celebrates Its U.S. Launch CND founder and artistic director Jan Arnold entertained guests, including NAILS senior editor Beth Livesay and editor Hannah Lee, with tales of fashion week and nail inspiration. A hit nail products brand in Germany since its founding in 1989, Alessandro International is now available in the U.S. for the first time. Setting itself apart from other nail brands, Alessandro ofers prescriptive nail care, meaning instead of one-size-fits-all products, it ofers specific products for brittle/splintering nails, thin/soft nails, and healthy nails, as well as a full line of high-end manicure and pedicure products including scrubs, creams, and serums. "It's a wish come true because 25 years ago when I started Alessandro I always thought I would come to the States, as it's a big nail market. And today's the day," founder Silvia Troska told NAILS at a cocktail reception celebrating the launch. Troska added she was thrilled to partner with Tweezerman's parent company Zwilling J.A. Henckels, as it is well-established in the United States. You can see the video at www.nailsmag.com/video/striplacsteps. 62 | NAILS MAGAZINE | AUGUST 2013 >>>