Nails Magazine

SEP 2013

Magazine for the professional nail industry.

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History of nail care 1921 1924 1925 1930 Max Factor's "Supreme Nail Polish" is a beigecolored bufng powder, while the company's Nail Tint ofers nails a natural-looking pink sheen. Like the trade organization itself, the logo has gone through several iterations over the years. The Association of Accredited Cosmetology Schools, now called The American Association of Cosmetology Schools (AACS), forms to rally factions of the cosmetology industry around the common goal of furthering education in cosmetology arts and sciences. The National Hairdressers Association forms. The trade organization commits to supporting licensed salon professionals' progress in their careers while striking a healthy balance between their professional and personal lives. It later changes its name to the National Hairdressers and Cosmetologists Association, then to the National Cosmetology Association (NCA), and now falls under the auspices of the Professional Beauty Association (PBA). 1921 198 | NAILS MAGAZINE A sheer, rosy red nail polish enters the market, sparking what Beatrice Kaye, manicurist at MGM Studios, called the "moon manicure." Polish is applied over the pink portion of the nail bed, leaving the free edge and lunula bare. Popular etiquette books of the time caution women against painting their nails "garish colors." Max Factor accommodates society's mesdames with MaxFactor's Society Nail Tint, a rose-colored cream packaged in a small porcelain pot. Bufed into the nail plate, nails take on a natural rose hue. Coupled with Society Nail White, a chalky white liquid applied to the underside of the free edge, the finished look resembles today's French manicure. Max Factor also ofers cuticle cream and cuticle remover. 1924 | SEPTEMBER 2013 1925 Beatrice Kaye lovingly saves the bufers she used on her Hollywood clients over the years she was with MGM. Ladies of the silver screen popularize cosmetics, including nail polishes. The overall look is one of cool sophistication and elegant, immaculate grooming. The moon manicure thrives in various intensities of red. 1930

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