Magazine for the professional nail industry.
Issue link: http://nailsmag.epubxp.com/i/168588
Get PR in a Jar The book PR in a Jar ofers readers an extensive understanding of public relations in simple-to-read and easy-to-follow steps. Filled with over 20 years of knowledge from author Amanda Vega, owner of Amanda Vega Consulting, the book ofers users a thorough understanding of what public relations really is, and how to implement and track PR plans of their own. Included are step-by-step instructions and resources for creating media kits, press releases, and media lists. Priced at $14.95, it can be purchased at www.prinajar.com/the-book. Q: Q&A; I'm just about to graduate from esthetics school in Canada. I would like to open a small salon that focuses mainly on pedicures. I'm at a loss as to where to start, beginning with what products to use. I would like to ofer at least two diferent product lines. I would like my pedicures to make a diference (detox, make feet feel relaxed and smooth and happy). Any suggestions? A: First off, congratulations on completing your program. When opening your own business you want to make sure you have all your ducks in a row and have disposable income to make sure you can cover all your expenses for the first year while trying to build your clientele. I recommend you check out NAILS' Blueprint of a First Year blog at http://blogs.nailsmag.com/blueprint to learn from others' experience. As far as a pedicure line, you are off to a great start knowing what you want your products to do. The best thing to do is to get product information and samples to try them out. There are so many different lines out there to choose from. You can start out at www.nailsmag.com/technique/feet/product/list. Footlogix has products that are made with pharmaceutical-grade ingredients. This has been a particular favorite of mine. Their line is based on the health of the foot, not just scented lotions, to get the job done as well as having homecare products. — Ruth Windsor is owner of Angelic Beauty Works (www. angelicbeautyworks.com) in Dearborn Heights, Mich., and author of Answering The Questions To Your Sole. Have a business question? (about marketing, pricing, personnel, etc.) E-mail it to Judy.Lessin@bobit.com and check back here for an expert answer. www.nailsmag.com/fifi/21287 OCTOBER 2013 | NAILS MAGAZINE | 117