Nails Magazine

NOV 2013

Magazine for the professional nail industry.

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atc Trend W folk : h crafty, artisan looks related to the traditional art or culture of a community Fundamental essentials. The Gelish® MINI Basix Kit features Gelish system essentials. SallyBeauty.com 800-ASK-SALLY Scan • Watch • Learn www.gelishminis.com Gotta Get Gelished! Gel-Polish • Polish On/Soak-Off Made in the USA © 2012 Hand & Nail Harmony • Brea, CA 92821 Gelish and Hand & Nail Harmony are registered trademarks of Hand & Nail Harmony, Inc. HM-1659-1 www.nailsmag.com/fifi/22285 Tanya Dimitrova, Currie Hair Skin & Nails, Glen Mills, Pa. Jeanita Spikes, Tulsa, Okla. The Next "It" Service? Make-Your-Own Polish Amanda Stephenson-Bush, Itz a Gurl Thang Nail Shop & More, Lander, Wyo. Consumers pay well to make their own dinner at cooking classes and paint their own art at wine-andcanvas parties, so it follows that a similar DIY groupbonding experience would excel in a social space like a nail salon. That's what Zoe Nails at Ayrsley in Charlotte, N.C., is banking on with its new make-your-own Polish Bar. Launched in August, we love how the service combines customization and interactivity into a unique party package. "We've been blessed to have prebooked several parties within the next few months. It's what we hoped for and anticipated. Once the buzz continues to circulate we expect to host at least one party a week, like birthday, bridal, or girls' night out," says owner Wanda Belk. Party attendees make their color dreams come true by scooping their choice of pigments and glitters into a base, then stirring and funneling into a polish bottle. The party fee includes a polish change so clients can show of their new hue to the world — efectively promoting their creation and Belk's salon.

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