Magazine for the professional nail industry.
Issue link: http://nailsmag.epubxp.com/i/190368
STYLE} Agency Secrets Beauty Book BEAUTY s Treat Yourself! The irresistibly yummy manis of summer (all even easier to DIY than spring's) will give you a total sugar rush. By Marta Topran IF YOU LIKE Sorbet-Inspired Pastels MANICURIST: JULIE KANDALEC FOR BRYAN BANTRY AGENCY. PROP STYLIST: ANNE DIXON. SEE PAGE 256 FOR SHOPPING INFORMATION. Ever dream big about doing the nails on the cover of Vogue? Perhaps you want to be the next Naja Rickette or Tom Bachik, dressing up the digits of Hollywood's finest. If you're a nail artist who is ambitious enough, anything is possible. Having an agent can help make your dreams a reality that much faster. Senior fashion and beauty editor: Rebecca Hessel Cohen. Manicure: Julie Kandalec at ba-reps.com. Prop stylist: Michael Bednark/bednarkstudios.com. See page 212 for shopping information. EDITED BY LEAH WYAR Spot On! Breaking new ground this spring: the speckled mani. Edgy black bits make a pastel base look more cool girl than girlie—especially when you paint each finger a different color. —MARTA TOPRAN YOU'LL LOVE The Half-Neon, Half-Nude Mani Inspired by a hot fashion trend—pairing brights with neutrals—this mani makes fluorescent hues universally wearable, says Chanel manicurist Ashlie Johnson. The beige tempers the neon, so it looks softer, almost candylike. Start with two coats of nude polish (like Chanel Nail Colour in Beige, $26). Once dry, alternate swiping neon pink, orange, and yellow (we used Dior Vernis in Pink Graffiti, $23; Essie Nail Color in Bazooka, $8; and Nars Nail Color in Amchoor, $18, respectively) onto the top half of tips. For a crisp line, use barrier gel (Kiesque Liquid Palisade, $22, acts like painter's tape) on the halfway point pre-neon. PHOTOGRAPHS BY JAMIE NELSON July 2012 | COSMOPOLITAN 97 Illamasqua Speckled Nail Varnish, $16 each PHOTOGRAPHED BY DONNA TROPE MAY 2013 | COSMOPOLITAN 97 BY BETH LIVESAY First off, it's important to understand what an agent's job entails. Agents work tirelessly to get work for their clients, negotiate rates, logistics, call times, build a clientele, and collect payment. They essentially manage the career of a beauty professional. Most major agencies offer representation for hair, makeup, manicuring, and wardrobe styling. Outside of the day-to-day bookings agents can also work with their clients by helping them with their websites and social media. As celebrity nail artist Julie Kandalec explains, "The rapport and trust an artist has with her agency is paramount. It is also important that the agent sees the same goals for you, and works with the kind of clientele you want to work with (i.e. editorial, celebrity, advertising, etc.). Going without representation can be a good choice for some artists, but personally, I would rather spend my time doing nails than the invoicing, 114 | NAILS MAGAZINE | marketing, etc., that an artist who is not represented must do." Ask yourself what kind of ambitions you have and where you see your career going. If your ultimate goal is to own and manage a salon, working with an agent might not be helpful for your future. Manicurist Beth Fricke is represented by Artists by Timothy Priano and has bedecked the digits of Alyssa Milano, Amy Adams, and Drew Barrymore, to name a few. Fricke explains why working in a salon is not really an option for people with representation: "I could be working tomorrow and just don't know it yet. Even when you do know you have a job, you don't get call time and location details until the day before. This makes regular salon hours difficult to maintain." Despite the lack of salon presence, most agencies still prefer to represent licensed manicurists. Madeline Leonard, director at Cloutier Remix — the agency to first represent manicurists — says the benefits to having an agent are endless. "An agent has a good NOVEMBER 2013 Manicurists Julie Kandalec and Beth Fricke have worked on many editorial photo shoots since gaining representation. Excerpts of Kandalec's work are on the top two rows and Fricke's are on the bottom row. reputation and an enormous amount of industry contacts. We have many shoots and projects going on daily. Clients call an agency because there's a strong trust. They know we will coordinate the right manicurist for them." Agents hook celebrities and models up with manicurists for all sorts of jobs such as editorial photo shoots, ad campaigns, and red carpet events. Due to the nature of the business, those serious about getting an agent should consider relocating to either New York or Los Angeles. If you aren't willing to be bicoastal you might be able to find smaller markets and firms in locations like Miami, but the entertainment capitals are your best bet. For example, Cloutier represents five nail artists in Los Angeles and one who resides in New York. Once you've decided you want an agent and live in the appropriate location, you will need to build your >>>