Magazine for the professional nail industry.
Issue link: http://nailsmag.epubxp.com/i/190368
portfolio. "The most important thing for an aspiring Nailing Hollywood artist is a strong portfolio," says co-founder Vanessa Gualy. Nailing Hollywood is the industry's first agency solely dedicated to nail stylists and represents giants such as Jenna Hipp, Madeline Poole, Stephanie Stone, and Karen Gutierrez. "You need to be ready to approach an agent," echoes Leonard. This means you have a portfolio of published images, any red carpet work, videos, commercials, a website (though it doesn't have to have all the bells and whistles), a resume, and bio that are all professional-looking. Social media isn't necessary but can be a plus. "It's good to be licensed and fully trained. If you haven't reached a high level yet, don't include it. Don't misrepresent your skills," warns Leonard. If your work doesn't speak loudly enough, a recommendation just might. "Network with someone the agency trusts. We do a lot through connections, not cold calling," explains Leonard. But the best way in might be to assist someone. "Assisting is a great way to learn the ropes and network; learn about the politics and protocol," says Leonard. This is the way Fricke got her start: "I came back to manicuring after years in production. I knew there were agencies that represented hair and makeup, so I called every single one in the book and asked if they represented manicurists. At that point (in 2004) there were only seven agencies that represented manicurists and only one that would give me an interview. They said I could be fifth call, mostly for free work, to build my book. I took it." Kandalec recommends finding the best photographer, including agencytype models, and hair and makeup artists in your shoot. "The nails don't necessarily have to be ultra-long or ornate. Take tight shots of nails where they are the main focus, not the clothes," says Kandalec about producing the perfect images for a portfolio. Once you have built up a portfolio you can definitely reach out to agencies. Send them an e-mail along with your portfolio. The next step for an agency like Cloutier would be to ask you to www.nailsmag.com/fifi/22206 116 | NAILS MAGAZINE | NOVEMBER 2013 To get an idea of manicurists' work to emulate, go to an agency's website and see who they represent. Click on the various manicurists to view their portfolios. Vanity Projects (above) and Cloutier Remix (below) list bios, artwork, and resumés. come in and meet with them. Agent Mardie Glen says this initial meeting speaks volumes so make sure and gauge the tone of the room when entering. She notes, "Agents are looking at your energy level and personality." Or in the case of Fricke, continue assisting until you get noticed. "Fifth call or not, my second job was repeat business and a celebrity cover. I started building my book, and within a few months, I had caught the attention of OPI, who offered me an exclusive contract that ran for seven years. I used to hear people say, 'If you are busy working, you don't need an agency,' but I find with manicuring that those advertising and celebrity editorial jobs only come through an agency," says Fricke. She recommends being professional, reliable, and always on time for any job a firm gives you if you want to be represented by them.