Nails Magazine

NOV 2013

Magazine for the professional nail industry.

Issue link: http://nailsmag.epubxp.com/i/190368

Contents of this Issue

Navigation

Page 79 of 237

{nails file} A Colorful Campaign Jeff Pink founded Orly in 1975 with a simple idea: to innovate natural nail care. In the last 38 years, Pink and Orly have made a lasting mark on the nail industry with the invention of the French manicure, the patented Gripper Cap, and quality nail treatments, lacquers, and tools. Created to honor Pink's legacy, Orly's 2013 advertising campaign tells the story of how it all began. "It all started with Pink" celebrates Pink's colorful career and the role he has played in shaping the professional nail care industry. Renowned French artist Francoise Nielly was selected for her exuberant use of color to capture Pink's entrepreneurial spirit. Nielly mixed her own pigments to match Orly's top-selling nail lacquer shades, creating a portrait that was revealed during Cosmoprof North America in July. For more information, go to www.nailsmag.com/ fifi/22391. Elegant Glass Revitalizes Its Look "This industry has always been about change," says Elegant Glass Nails' Myra Isakson. That's why the company recently unveiled a new logo and design. "We have made many changes over the years and a new look was part of launching the new products we have to ofer," says Isakson. "Our new circle logo shows that we are a well-rounded company with color and consistency. We ofer a full line of products for every nail technician's needs: wraps, gels, acrylic, powder dip systems, and unique nail art design items, with many diferent types of implements and accessories as well as over 900 custom glitters created by our talented EGN team." Entering 2013, >>> Elegant Glass teamed up with Heidi Bender Milliner as its director of education. For more information, go to www.nailsmag.com/fifi/22392. 78 | NAILS MAGAZINE | NOVEMBER 2013

Articles in this issue

Links on this page

Archives of this issue

view archives of Nails Magazine - NOV 2013