Magazine for the professional nail industry.
Issue link: http://nailsmag.epubxp.com/i/213903
Building Your Pedicure Business survival guide sponsored by Differentiate your salon from the competition and keep your client's feet happy by following these Do's and Don'ts. Your business will not only survive, it will thrive! Do: Recommend pedicure products and services that help your guests look and feel their best. Find out what your competition is doing, then one-up them by incorporating exclusive pedicure services and retail items. Don't: Feel apprehensive about selling retail items. If you are offering products clients need, you are helping them. If they don't buy it from you, they will get it somewhere else! Do: Offer rewards for customer loyalty and friend referrals; perhaps discounts on a new service, a gift card or a free retail item. This bonus ensures loyalty and expands your customer base. Don't: Take your standing appointments for granted. Don't skimp on that foot massage or assume they want the same nail color as they did last time. Do: Ensure that your pedicure area is always clean and disinfected. Follow the manufacturer's instructions and your state board regulations for cleaning and disinfecting your spas. Don't: Neglect the maintenance of your pedicure chairs! You get a tune-up for your car, so do the same for your pedicure spas. Maintenance goes a long way in maximizing your return on investment. Do: Purchase the best pedicure spa you can afford. Research the manufacturer's warranty, their customer service, experience and reputation in the industry. Decide what features are important, then ask the manufacturer to help you select the perfect spa for your needs. Ask them to recommend a reputable distributor who will be helpful before, during and after the sale. Don't: Be hasty. Instead, take your time and ask questions. Does the manufacturer build their spas or do they only assemble and box them up for sale? Are the parts made in the USA or cheap imports? The manufacturer should be friendly, knowledgeable and want to help you get the spa that suits your décor and budget. đĐĐēĉĎĎēĊćĊćũũũěũũũ+.-#"(!41#/2ē!.,