Magazine for the professional nail industry.
Issue link: http://nailsmag.epubxp.com/i/213903
Building Your Business survival guide sponsored by Sculptured Nail Systems Inc. The most important thing to remember when building your business is: "The income to be made is not from the first visit but from the repeat visits of your clientele!" Here are some ideas to build your business… 1. Make sure your nails look beautiful. You should be your own advertisement. 2. Start with friends and family — give free sets of nails and gel overlays on toes to your friends and family. They will market your services for you. 3. Refer a friend. On the back of every business card, print: "This entitles you to a full set of en Vogue nails at $(must be lower than your regular price) compliments of (your clients name). "For every three new customers that bring this back the client that made the referrals will get a free fill. 4. Visit your local Chambers of Commerce or charities. Participate in any silent auctions or donate gift certificates to your favorite charities. Get involved at local community events. 5. Make a draw box. Leave your draw box at local businesses in the staff room (e.g. banks, grocery stores, boutiques). Explain to the employees you are new in the area and trying to build your business. Come back in 1-2 weeks and make three draws — 1. For a full set. 2. For a full set and fill. 3. For a full set, fill, and buff and seal. 6. Try before you buy! Advertise one free nail so the customer has a chance to wear the nail and see the type of work you do before she commits to a full set. 7. Buy 2. Get 1. To establish a relationship with your client you need her to return. Have your customer book and pay for her next two fills and give the full set for free. 8. Social media is the future! Create a business page on Facebook. Build your friends list. Like other businesses. Post your work. Create specials and post them. Link your Facebook page to your Instagram, Twitter, etc. Always continue to update your page. The more you post and update, the more notifications your "friends" receive. Create ads/specials on Craigslist and Kijii. "Receive 50% off full sets — for new customers only." Always give an expiration date. đđđēďĎĒēĎĎĎĒũũũěũũũ666ē#-5.%4#-(+2ē!.,