Nails Magazine

Nails Big Book 2013

Magazine for the professional nail industry.

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ook ENT ON MONEY SP RVICES SALON SE % GROWS 12 ONS SE SAL VIETNAME RE THAN MO REPRESENT IL INDUSTRY U.S. NA HALF THE SINGLY DIA INCREA S SOCIAL ME ANT FOR SALON IMPORT USE FOR YOUTUBE UP 151% BUSINESS IL TECHS 94% OF NA PHONES USE SMART ALL E UP FOR TABLET US FUNCTIONS BUSINESS ry sta s ind ust ry sta tis tic GROWTH GEL-POLISH ABATED ES UN CONTINU richest biggest spenders indust ry statis tics # NAIL TECHS* # NAIL SALONS * Alabama Average earnings 3,239 Alaska 769 for Pacific nail techs 826 Arizona 93 is $656/week. Mountain nail techs 7,972 Arkansas 981 spend $254 per 1,944 California 376 85,595 month on supplies. Colorado 6,311 7,658 Connecticut 706 2,932 Delaware WA 765 438 Dist. of Columbia 129 182 Florida 91 MT 29,721 Georgia 3,520 OR 7,556 Hawaii 1,810 1,620 Idaho 152 1,762 ID Illinois 137 9,746 Indiana 1,880 4,806 Iowa WY 659 1,344 Kansas 262 437 Kentucky 279 NV 2,732 Louisiana 431 UT 4,178 Maine 929 1,081 Maryland CA 120 CO 6,198 Massachusetts 937 13,564 Michigan 1,198 14,417 Minnesota 1,080 3,403 Mississippi 503 Pacific nail techs 1,701 AZ Missouri 380 5,570 NM work 35.3 Montana 696 94 hours a week. Nebraska 65 1,159 Nevada 230 6,200 New Hampshi 371 re 1,093 New Jersey 143 West South Central 7,622 nail New Mexico 2,052 techs do an average 1,130 of New York 257 17 gel-polish services AK 16,335 North Carolina 3,617 a week. 9,159 North Dakota 1,479 107 Ohio 49 11,457 Oklahoma 973 HI 700 Oregon 567 11,402 Pennsylvania 625 11,695 Rhode Island 1,854 1,194 South Carolina 185 1,866 South Dakota 654 * These salon 33 Tennessee 47 and GEOGRAPHIC 5,738 CONCENTRATION nail tech figures Texas 905 OF NAIL TECHS 37,587 come from business IN 2013 Utah 4,436 directories, state 1,753 Vermont 271 less than 1,000 boards, and industry 217 Virginia 47 estimates. We 7,325 Washington 1,297 1,000-3,000 consider a "nail 7,300 West Virginia 1,046 salon" one whose 758 3,000-8,000 Wisconsin 132 primary or 1,358 Wyoming 548 secondary 343 8,000-16,000 59 2013 TOTALS business is nails. 364,247 48,930 2012 TOTALS more than 16,000 357,265 53,028 70 | NAILS MAGAZIN D BY ONSORED SPONSORE in this issue e by sponsore sponsored 2013 best students 73% trendiest | busiest New England techs serve an average of 23 clients a week. of nail techs in the East North Central area have taken at least one class this year. VT WI NY MI PA IL KS MD WV 16 | NAILS MAGAZINE | Graphic Artist Kimberly Pham Kim.Pham@bobit.com 62% of New England nail techs are the only tech in the salon. AR SC MS TX Western Sales Manager Michelle Mullen, (310) 533-2465 Michelle.Mullen@bobit.com GA AL LA healthiest 56% of nail techs in the South Atlantic say they have no work-rela ted health concerns. FL DISTRIBUTION OF VIETNAMESE SALONS IN HIGHEST 2013 [8] LOWEST The top 10 most populous states for Vietnamese nail techs: 1 California 2 Texas 3 Washington 4 Florida 5 Virginia 6 Georgia 7 Massachusetts 8 Pennsylvania 9 New York 10 Louisiana 2013-2014 THE BIG BOOK | NAILS MAGAZIN E Eastern Sales Manager Mary Baughman, (562) 377-0465 Mary.Baughman@bobit.com | 71 Sales & Marketing Coordinator Amy Maletic Amy.Maletic@bobit.com ils e na th e uid e g iv surv Audience Marketing Director Tony Napoleone -to how g a tech 108 firin upon deal 108 a Gro party ious bridal 110 an anx your images 86 eone steals edule when som ting off sch 112 s 86 get ine review onl ty client 112 bad 88 a nas er ning up ope ural disast competitor 114 a nat ction woes 88 a new with constru on inspection 116 dealing clients 90 a sal demanding 116 overly an off-day 90 e y rush 118 tax tim 92 holida location a new salon ve to a new first day at 120 a mo lations 94 your inute cancel nity leave 122 last-m your mater 96 itor ntity theft m a compet it fro 122 ide 96 a vis r devices die you ff walkout 124 when 98 a sta point sive clients bery at gun 124 indeci nts 100 a rob cally late clie press 126 chroni the salon 100 bad g alcohol in 126 servin gazine social media 102 NAILS Ma mitting to trade show >>> uty 128 sub 104 a bea n with childre 4 clients 10 83 E | 83 of inspiration S MAG AZIN K | NAIL 106 lack 84 … For subscription inquiries: (888) NAILS-44, bobitpubs@halldata.com a toxic cow burnout orker survive how to We've assembled a compendium of survival guides to help you get through a variety of salon scenarios. Need to know what do if your whole staff walks out? What about how to handle your own maternity leave? Or maybe you need to know how to survive construction in your immediate area? These and more topics for surviving in the nail salon are available right here in our handy survival guide. In addition, 23 of your favorite manufacturers have put together their own survival guides in this section to help you even more. Art Director Danielle Parisi Danielle.Parisi@bobit.com NC TN 2013-2014 THE BIG BOOK 83 HOW-TO SURVIVE GUIDE Assistant Editor Brittni Rubin Brittni.Rubin@bobit.com loneliest DE VA KY OK NJ OH IN MO NH MA CT RI IA NE Senior Editor Beth Livesay Beth.Livesay@bobit.com Production Manager Carla Benavidez Carla.Benavidez@bobit.com ME MN SD Features Editor Judy Lessin Judy.Lessin@bobit.com Graphic Artist Yuiko Sugino Yuiko.Sugino@bobit.com ND tiredest E Associate Publisher/Editor Hannah Lee Hannah.Lee@bobit.com Due in large part to the continued popularity of gel-polish and increased prices in the Vietnamese market, the nail industry had a record-breaking 12% increase in service dollars in 2013 — coming in at $8.28 billion. Our annual industry statistics section outlines areas of growth, highlights the web-savviness of the industry, and takes a detailed look at the lives of nail technicians and your clients. STATISTICS 2013 Publisher Michelle Mullen Michelle.Mullen@bobit.com 41 INDUSTRY STATISTICS Industry 2013-2014 regio nal anal ysis A BOBIT BUSINESS MEDIA PUBLICATION 2013-2014 THE BIG BOOK 2013 -201 BOO 4 THE BIG >>> Send business and editorial correspondence to: 3520 Challenger St., Torrance, CA 90503 (310) 533-2507 Fax www.nailsmag.com Chairman Edward J. Bobit CEO/President Ty F. Bobit Chief Financial Ofcer Richard E. Johnson COO/Group Publisher Cyndy Drummey

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