Magazine for the professional nail industry.
Issue link: http://nailsmag.epubxp.com/i/213903
client demographics WHAT IS THE DEMOGRAPHIC MAKEUP OF YOUR SALON CLIENTELE? Girls under 16 2% Women 21-25 Girls 16-20 10% 5% Women 26-35 Women 36-45 Women 46+ 19% 26% 35% men 3% Women 55+ are the industry statistics biggest sp enders on prof essiona l nail service s in the past ye a r . [6] 50% HOW MANY CLIENTS DO YOU PERSONALLY SERVICE PER WEEK ? 5 or fewer............15% 6-10.......................20% 11-15.......................14% of nail techs take no walk-in s. 16-20.................... 12% 21-25.................... 11% 26-30.................... 9% 31-35.......................6% HOW DO YOUR CLIENTS TYPICALLY YPICALLY MAKE THEIR APPOINTMENTS? Regular appointments (clients who schedule their appointments one by one) 39% Standing appointments (clients who come in every other Tuesday at 9, for example) 25% Walk-ins 25% 36-40.....................6% 11% Other 41-45...................... 3% 46-50.....................2% More than 50...... 2% HOW DO YOU KEEP TRACK OF CLIENT RECORDS? I keep client cards. HOW MANY TIMES CAN A CLIENT NO-SHOW ON YOU (NO CANCELLATION NOTICE WITHIN 1 BUSINESS DAY) UNTIL YOU "FIRE" HER? Only once 6% 42% I have a computerized client record-keeping system. 27% I don't have anything formal, but I do keep track or I just remember what I need to know. 19% I don't keep individual client records. 13% 2 times (everybody gets one) 49% I keep informal paper notes. 3 strikes and you're out 37% Some respondents selected more than one answer. 4 or more times (I can't risk losing clients) 60 | NAILS MAGAZINE | 2013-2014 THE BIG BOOK 8% 8% >>>