Magazine for the professional nail industry.
Issue link: http://nailsmag.epubxp.com/i/213903
how to survive… September Pick out holiday cards & organize database October Find help to cover extra hours Know when to panic and when to get zen. September: Step one: panic. Yes, a good jolt of fear is just what you need to jumpstart your Christmas season preparations. Start shopping for retail items your clients will love and brainstorm creative ways to display and package them. Keep an eye out for thoughtful, yet well-priced, client gifts. Pick out your holiday cards and organize your database of names and addresses. Can your gift certificates use a redesign? Get going. November October: Talk to your staff about their holiday plans and find out now if they conflict with yours. Will you be extending salon hours? If you can't cover the extra demands of the holiday with your current staff, contact a local cosmetology school and see if you can find a student or two willing to pitch in. Continue to stock up on retail and check if your favorite manufacturers have specially packaged holiday gift items. If you haven't already, begin your personal holiday shopping. Open House November: Let holiday cheer begin to creep into your decor and your retail shelves. Write and address your holiday cards so all you have left is putting them in the mail. Hold an open house showing off your retail offerings and holiday discounts on service packages. Design and distribute "hint lists" clients can use to let their loved ones know what sorts of salon services they'd like to be treated to. Later in the month, put up your tree and free yourself from all restraint when it comes to the decorations. If you're charitably inclined, launch a salon-wide fundraising effort benefiting a cause close to your heart. Then finish your personal holiday shopping. December Mail out holiday cards 92 | holiday rush NAILS MAGAZINE | December: By now, you've got it all handled, so exhale. Mail your holiday cards. Display your holiday nail art designs. Soothe clients' frayed nerves with flavored coffees, a glass of wine, and plenty of sweet treats. Distribute your client gifts. No matter how hectic it gets, take a little time for yourself each day (this is the zen part) — meditate, have a relaxed meal, plug in your iPod, get a neck rub, or simply drink in the good cheer around you. 2013-2014 THE BIG BOOK >>>