Magazine for the professional nail industry.
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118 | NAILS MAGAZINE | APRIL 2014 CHIC SERVICES Comfortable club chairs fl ank one salon wall for Chic Nail & Beauty Bar's favorite service — the spa pedicure. The service includes a pumpkin enzyme treatment and homemade foot scrub, and can be done concurrently with a facial since the chairs fully recline. In accordance with the salon's hygienic ideals, each pedicure station uses disposable tub liners from Footsie Bath. "We pride ourselves on being the cleanliest salon in town," Moreland explains. Additionally, true to its namesake, Chic Nail & Beauty Bar houses a nail bar rather than individual manicure stations, encouraging an open and social environment. According to Moreland, though it wasn't her initial intention, the collective environment of her salon has developed into a "women- helping-women" atmosphere because of the interactions and connections customers make with each other. The exchanges carry over to the hair stations and it's not long before everyone is discussing the dresses at the Golden Globes or the latest town gossip. Comparatively, Chic Nail & Beauty Bar's nail services are on par with other salons in the area, despite its expensive-looking decor. Manicures are $20, gel-polish manicures are $40, and spa pedicures are $35. On the business end, nail services represents about 60% of Chic Nail & Beauty Bar's revenue. The rest is made up >>> 1 2 1. Pedicure stations are comfortable club chairs rather than traditional pedicure chairs. 2. Chic Nail & Beauty Bar sells quality retail items for customers. of esthetic and hair services, and a small amount of retail. Moreland wishes she could sell more items in the store, but as of right now, there simply isn't enough room. Yet the salon manages to do well; customers love to buy the homemade foot scrub, and the products the salon does carry are high-quality. TRENDSETTING STYLE Hailey, with about 8,000 residents, is next to a national forest and is located only 10 miles away from Sun Valley, the state reserve. After Moreland bought the business from the previous owner in 2010, she chose to keep the salon as natural and clean as its local surroundings. Chic Nail & Beauty Bar offered only natural nail services until gel-polish came along. "The smell of acrylic can turn a lot of people off, I've noticed," Moreland says. So, it's never appeared on her list of services. Instead, the salon carries a full range of manicures and pedicures, waxing, facials, hair care, permanent makeup, and eyelash extensions. Not to mention every customer receives a complimentary glass of wine or cup of coffee with her service. The salon's clientele varies from day to day. Often, Moreland will see teachers, mother and daughter pairs, and the occasional male customer as well. Moreland feels the salon's decor is what draws customers in. In fact, the salon is so well decorated that clients are often surprised at how n a 0 4 1 4 s a l o n p r o f . i n d d 1 1 8 na0414salonprof.indd 118 2 / 2 1 / 1 4 3 : 2 7 P M 2/21/14 3:27 PM