Magazine for the professional nail industry.
Issue link: http://nailsmag.epubxp.com/i/271273
156 | NAILS MAGAZINE | APRIL 2014 Ready to do your part to help the environment? Greening your salon is easier than you think. Our comprehensive guide takes you beyond "Reduce, Reuse, Recycle" with innovative ideas to help you of set your carbon footprint. BY TRACY RUBERT What It Means to Be in 2014 W ith Earth Day nearly upon us (April 22) you've probably at least considered how your salon business is affecting the environment. You know that reducing your carbon footprint is good for the planet and good for you personally, but you may have more immediate concerns, like protecting your bottom line. In reality, going green can actually boost revenue. It's also a feature your salon can promote in order to develop loyal customers who appreciate your green efforts. And with so many options and resources avail- able, you're sure to discover at least a few easy, affordable — even profi table — changes you can make now. So get ready to take your green initiatives off the back burner and see a big difference by next Earth Day. Let's start by saving money with energy costs. >>> n a 0 4 1 4 e c o . i n d d 1 5 6 na0414eco.indd 156 2 / 2 5 / 1 4 3 : 5 9 P M 2/25/14 3:59 PM