Nails Magazine

Career Handbook 2014

Magazine for the professional nail industry.

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24 | 2014 NAILS CAREER HANDBOOK Enlist the team. Get the receptionist, owner, and employees on board to create a unique, consistent salon atmosphere. Give a "commitment card" to every new client. This is a small card that lists your commitment to the client on one side, and her commitment to you and her nails on the other. Be available. When you are building your clientele, it's important to be at the salon during hours that are convenient to the client. Send cards to your clients. At the holidays, on their birthdays, and for referrals, send cards thanking them for their loyalty. If you want to, include a coupon for a discounted service. Be unique. Come up with unique signature services (like a Maple Bacon Pedicure) that your clients can't get anywhere else. Encourage them to test products. Display "try me" bottles of retail products on your table. Use convenience technology. Ofer online booking so clients can book appointments at all hours. Look for smart phone scheduling apps. Also allow clients to text their appointment requests to you. Don't ignore the other half. Create services that invite men into the salon. Show them what you have to ofer. Keep retail displays organized and well-stocked. Put a white board near the salon entrance. Update it daily with the services and times you're available. Keep it neat. Make sure your table is clean and the client sees that you disinfect your implements. Make your table an oasis. Products should smell, feel, and look good. Ofer only what they can handle. If you give away full sets, make sure the person's lifestyle can accommodate fll appointments. Educate your clients. During the frst appointment, tell clients what steps you are taking in each service and why. Let them see how serious you are about nail care and helping them maintain beautiful, healthy nails. Develop a client recovery system. Think of a way to recapture clients you haven't seen for a while. Set aside time and send them a note with an ofer to get them back in with you. Educate yourself. Read trade magazines, attend trade shows, and take continuing education. Take copious notes. Keep client cards to help you track allergies, nail issues, and contact information. Write down colors they like so you can remember next time. Show of. Display your education certifcates, plaques, trophies, and press coverage in visible areas. Niche marketing. Figure out what you're best at (enhancements, Minx nail coatings, pedicures, etc.) and create a name for yourself in your area for this type of service. Know about diseases and disorders of the natural nail. Be able to give advice on treatment, and know where to refer clients for help. Have a list of specialists you trust — dermatologists, podiatrists, etc. Schedule clients back to back. That way they'll see other people in your chair. Decorate your front window. Promote services with attention-getting window displays. Pay attention to the details. Notice special needs and subtly try to make a client's visit easier. Say thanks. Send thank-you notes to new clients to show your appreciation for their business. New client call backs. Call new clients within a few days, inquire about their service, ask for feedback, thank them for coming in, and tell them you look forward to seeing them again soon.

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