Magazine for the professional nail industry.
Issue link: http://nailsmag.epubxp.com/i/331871
i n d u s t r y s t a t i s t i c s 8 | NAILS MAGAZINE | 2013-2014 thE bIG book b u y i n g h a b i t s I provide all my own supplies, tools, and equipment. 78% the salon provides all my supplies, except my tools. 9% I provide some supplies; the salon provides some. 8% the salon provides all supplies, tools, and equipment. 5% Do YoU BUY YoUr oWn nail sUpplies? Do YoU retail proDUcts For clients' at-hoMe Use? no 30% yes 70% I shop in a professional beauty supply store. 90% I order from an online-only distributor. 38% I order online from my dealer's catalog. 29% I buy direct from the manufacturer. 24% I buy products at tradeshows. 19% I order over the phone from my dealer's catalog or deal sheets. 18% I shop in an open-to-the-public beauty store. 14% A distributor's sales consultant comes to the salon and takes my orders. 13% For some items, I buy from non-traditional places that don't carry traditional professional nail supplies. 8% I shop at the drugstore or other general store. 3% I shop from a mobile or van dealer who comes to my salon. 2% Where Do YoU shop For nail sUpplies? Respondents chose the sources they use "regularly." hoW MUch Do YoU spenD per Month on nail sUpplies? $1 - $50 ........................................ 18% $51 - $100 .................................. 30% $101 - $200 ............................... 26% $201 - $300 ................................ 14% $301 - $400 .................................. 3% $401 - $500 .................................. 4% More than $501 ........................... 5% twice or more a week 5% once a week 26% every two weeks/twice a month 26% monthly 31% three times a month 1% every other month 3% quarterly 5% less often than quarterly 1% "as needed" 2% hoW oFten Do YoU shop For nail sUpplies? Average Spent Each Month: $209 hand lotions 71% cuticle treatments 69% polish 68% nail strengtheners/nail treatments 66% top/base coats 55% nail files/nail buffers 43% skin care products 43% hair care 41% jewelry 31% makeup/cosmetics 26% polish-drying products 23% other boutique items (hair clips, gift items, etc.) 23% adhesives/nail glue 19% candles 15% implements or personal implement kits 14% toe rings 13% purses 11% vitamins/nutritional supplements 7% clothing 6% What proDUcts are retaileD in the salon? na05-95BigBook_statsNOads_reprints.indd 8 6/3/14 4:16 PM