Nails Magazine Supplements

The BIG BOOK 2014

Magazine for the professional nail industry.

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2013-2014 thE bIG book | NAILS MAGAZINE | 9 Does YoUr salon still have a lanDline? [5] No, we only have cell phone. 36% Yes, we have a landline. 54% Yes, we have more than one landline. 10% What KinD oF sMartphone Do YoU have? [7] iPhone 48% Samsung Galaxy phone 30% Droid 10% others 12% Do YoU have a sMartphone? yes 94% Which Device Do YoU Use For Which tasK (check all that apply)? Ordering products 21% 66% 38% 26% 6% Sourcing new products 23% 64% 46% 43% 4% Reading magazines 15% 27% 48% 26% 24% Checking the news 14% 46% 44% 47% 10% Taking payment for services 22% 3% 20% 31% 38% Keeping track of work expenses 24% 45% 23% 11% 16% Watching nail-related videos 18% 65% 55% 45% 0% Using Facebook 19% 65% 59% 72% 5% Using Twitter 4% 8% 18% 29% 66% Making client appointments 26% 14% 25% 48% 30% Doing research for work 23% 68% 51% 57% 5% Taking online classes 13% 55% 21% 5% 30% salon/office Computer home Computer iPad/ tablet smartphone n/A 14% of nail techs use a smartphone app for booking appointments. 38% of nail techs regularly order from an online-only distributor. distributor. 29% regularly order products online from a dealer's catalog. w e b - s a v v y t e c h s na05-95BigBook_statsNOads_reprints.indd 9 6/3/14 4:16 PM

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