Magazine for the professional nail industry.
Issue link: http://nailsmag.epubxp.com/i/597363
1. Choose your partnerships wisely. Having perfect runway presentation means having hair, makeup, clothing, and styling in addition to fawless nails. Collaborate with local hair salons, retailers, lash artists, estheticians, and other beauty professionals to show potential clients all that's possible with these services. 2. Maximize your space. Work with the space you have and rearrange manicure tables and supply extra seats to accommodate models and guests. Zuniga even used the far corner of her salon as a backdrop for photos. 3. Make the nails relevant. The runway nails shown at Primp & Polish, much like those shown at NYFW, aren't meant for everyday wear. Have wearable versions ready to ofer clients after the show. 4. Do your research. You and your nail tech should be prepared to speak about the trends you are noticing as well as the techniques you use. "I always begin by consulting with my clients to see what their lifestyle is like," explained Martinez to the audience. HOW TO HOST YOUR OWN FASHION EVENT Fashion presentations aren't just for the big city. Bring Fashion Week to your salon to mark any special occasion. Here's how: 5. Extra details are everything. Even the cupcakes served at the event had lashes, making them the perfect advertisement for the lash studio exhibiting at the event. 6. Incentivize. Goodie bags always go a long way. Primp & Polish gave away an OPI mini polish, cuticle oil, and a nail menu to every attendee. Making the event even more worth people's while were the three grand prize rafe drawings. Two winners each scored $100 gift cards to Primp & Polish and A Gal in Her Pink Truck, and one lucky winner received a free set of lashes. Rafe tickets were only $1 apiece and were purchased at the bar, making them easily accessible. Vanessa Salinas (left), owner of Vanity Lash & Beauty Academy, with sister Zuniga. PHOTO COURTESY OF OLIVIA MOLINA PHOTO COURTESY OF @PRIMP-AND-POLISHSD DECEMBER 2015 | NAILS MAGAZINE | 105