Magazine for the professional nail industry.
Issue link: http://nailsmag.epubxp.com/i/597363
competition. "Those shops serve a different market," she notes. Most are walk-in salons that offer more basic services and charge less. Dallas Beauty Lounge is by appointment only and services generally run an hour. THE DECOR: When you step into Dallas Beauty Lounge and take a look around, you quickly realize that it's not a conventional nail salon. "I wanted to make something that no one else could fnd in Bridgeville and this defnitely isn't like any other salon that's here," Sauers says. When you open the door, immediately to your right you see a hand-drawn, modern interpretation of Audrey Hepburn, Grace Kelly, Elizabeth Taylor, and Marilyn Monroe on the wall — the work of Sauers and Vercammen. Where you might expect typical black salon chairs, instead you'll fnd large pink and white thrones meant to ensure that clients feel they're getting the royal treatment. However, Sauers is an advocate of simplicity. Although nearly all the furnishings in the salon are custom- made, they adhere to a pretty simple color palette: pink, white, and silver. White walls line the salon's 1,000 square feet, save for one spot — behind the four pink and white thrones rests a single silver glittering wall. THE EXTRAS: Dallas Beauty Lounge boasts around 2,000 clients, which means the salon is booked about four months in advance (a fact Sauers is very grateful for). Due to the long waiting list, Dallas Beauty Lounge does something atypical of a nail salon: It doesn't accept new clients. The only way they'll take on a new client is if she is referred by a current client. In the coming months, in order to keep up with demand, Sauers plans to add an additional 1,700 square feet to her salon by leasing the soon-to-be vacant space next door. Dallas Beauty 1. Dallas Sauers, owner of Dallas Beauty Lounge, didn't want to have the typical black pedicure chairs found at most nail salons, so she went with custom-made pink and white thrones. 2. Sauers and Alexa Vercammen, one of her nail techs, hand drew this modern take of Elizabeth Taylor, Grace Kelly, Marilyn Monroe, and Audrey Hepburn. 3. Dallas Beauty Lounge ofers plenty of nail services to choose from, but the most popular options are gel manicures, acrylic, and nail art. 4. You'll see these colors a lot at Dallas Beauty Lounge. The salon follows the pretty but simple color palette of white, pink, and silver. 1 2 3 4 Lounge should soon grow to a combined 2,700 square feet. THE STAFF: Sauers says she has the best women in the area on her staff. She has 12 employees, seven of whom specialize in nails, and says she has never had an employee quit. Although the majority of her technicians specialize in nails, Sauers has staff members who work on eyelashes, skincare, and makeup. Every employee starts with a three- month training period where she is paid an hourly wage. After three months, six months, and 12 months, an employee is assessed and will either stay on an hourly wage or move up to commission. Commission workers earn more, but they'll only be moved up to that system if their skills have improved enough during the evaluation periods. THE CLIENTELE: The salon's clientele consists mainly of young women aged 25-35. They all have different kinds of jobs, but what Sauers likes most about her clients is that they're all women who know how to treat themselves right. "There are plenty of salons to choose from in the area, but our clients choose our salon because they're women who want the best things and are willing to pay for them," she says. "The technicians care about their clients and their clients can tell." Occasionally their clients show their appreciation by bringing them coffee, cupcakes, or presents. THE MENU: Dallas Beauty Lounge is best known for its hand-painted nail art, especially since no other salon in the area offers nail art. The salon is also well known for its eyebrow services. Still, the most popular service is gel manicures. "Gel manicures have been our most requested service for some time, but acrylic is creeping up and gaining popularity," Sauers says. Dallas Beauty Lounge also offers eyelash services, skincare, waxing, and makeup.