Nails Magazine

DEC 2015

Magazine for the professional nail industry.

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36 | NAILS MAGAZINE | DECEMBER 2015 Polished Girlz Throws a Big Bash Polished Girlz founder Alanna Wall recently achieved her longstanding dream of creating a prom for young patients who may not otherwise get the chance to experience one. The frst annual Polished Girlz Ball was held at St. Mary's Hospital for Children in Bayside, N.Y., in September. A non-proft organization serving other organizations that take care of children with special needs, Polished Girlz was started by Wall fve years ago, when she was just 10 years old. Approximately 40 patients experienced the pure joy of turning into princes and princesses, complete with donated bow ties, dresses, and crowns. There were also some special celebrity faces, including Arzo Anwar from Bravo TV's "Blood, Sweat, and Heels" and Nia Sioux Frazier from Lifetime TV's "Dance Moms." A royal court of the nail industry was also on hand to give back, including Essie's Gino Trunzo as the fairy godfather and The Painted Nail's Katie Cazorla as the fairy godmother. Fine jewelry and polish-maker Azature provided Wall with a diamond crown valued at $17 million to wear for the ball. Also in attendance were celebrity manicurists Mr. Luis Nails and Mar y Sol Inzerillo. KBShimmer was the key sponsor for the event, and other industry brands, including Orly and Sephora, also partnered with the non-proft for the event. Prior to the ball, the girls selected their favorite polishes and got manicures, while the boys were given their bow ties. Everyone walked the red carpet and spent the afternoon dancing to the tunes DJ Remo was playing. They also enjoyed a photo booth, nail art station, and goodie bags. For more information, go to www.polishedgirlz.org. } { nails file Why does it make perfect sense that World Rhino Day — observed annually on September 22 — should be celebrated with a nail art competition? Because rhino horns are made from keratin, the same substance found in human nails. To promote this year's World Rhino Day, Melusi Zox Dlamini, marketing coordinator for Big Game Parks in Swaziland, launched a Nail It for Rhinos challenge. He encouraged the Swazi community to raise awareness of the plight of this endangered species by participating in a nail art contest. Entrants were called upon to create their most memorable rhino-themed designs and share them on Big Game Parks' social media channels using the hashtag #NailItForRhinos. The winner received a one-night stay for two at Hlane Royal National Park, plus a Rhino Game Drive. Rhino Art Aims to Raise Awareness >>> Polished Girlz founder Alanna Wall and Mr. Luis pose with a prom-goer. Nia Sioux Frazier greets a young guest and her family. Nina Ehlen of Adorabellas Salon in Lidwala, Swaziland, won the rhino nail art contest with these charming designs.

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