Magazine for the professional nail industry.
Issue link: http://nailsmag.epubxp.com/i/597363
48 | NAILS MAGAZINE | DECEMBER 2015 In conjunction with the launch of her new company, Nailebrity, industry veteran Elaine Watson introduces the It's Not a Wrap, Take 2, protective base coat flm that can help shorten the removal time and can make color last longer. "When used with soak-of gel, the technician can assure her client of more than two weeks of wear time without chipping. Instead of the usual 15-minute acetone-soaked removal, they can simply peel the color of in two minutes," Watson says. By incorporating the product into your menu, you can cut costs in other places and charge for a new service, she says. "The average U.S. nail tech charges $10 for a soak-of service. I'm suggesting that they take that fee and add it to the start of the service," she says. "Once the removal is eliminated, (nail techs) can save on cotton, foil, and remover. By adding the flm to the application, (nail techs) can eliminate the cost of dehydrators, bonders, and base coat, and they can charge $10 to apply the protective base coat and build client loyalty." Here's how the product works: 1. Prep the nails by pushing back cuticles and clean of any debris. Remove the protective edge attached to the Take2 flm. Size the Take2 flm to the nail. When measuring the flm, avoid the urge to use the exact size of the nail. The correct size is actually a little larger. 2 . Peel the backing of the flm. Do not touch the adhesive. 3. Place the flm onto the nail while pressing frmly from the center to the outer edges. Once you stick the flm down, do not peel it of to adjust or reposition it; it will ruin the adhesive. Now that the flm is tacked down, the patented covering will release the protective layer of the flm. 4. For ripple-free application, working from the center out, use the fat side of an orangewood stick to press and smooth out center to right and center to left, then center toward the cuticle. Finish by giving it a press and smooth around the edges. 5. Do not pull and stretch the flm at the free edge, use a fle in a downward motion to trim the excess flm. 6. Pull of the excess flm. 7. The nail is now ready for polish, glitter polisher, or gel-polish application. Make sure to apply color according to the manufacturer's instructions. 8. To remove the flm, use the fat side of an orangewood stick to slip under the edge of the flm. Gently release it from the nail, making sure not to pull the flm. Keep using the stick to work around the entire nail. Remove any leftover sticky residue with alcohol or acetone. To watch this step-by-step in action, visit www.nailebrity.com. Switch Away from Soak-Off and Wrap Up Perfect for the impatient lacquer lover, Cuccio's 7-Second Reactive Top Coat is ideal for the client on the go. The super- quick-drying formula reacts to any polish applications and sets in just seven seconds, according to the manufacturer. Ofering a high-gloss fnish and long-lasting durability, the reactive top coat formula features photo initiators and monomers to help increase durability with exposure to natural light. For more information, visit www.cuccio.com. Rapid Reaction Watson 1 2 3 5 4 6 7 8 TECHNIQUE }