Magazine for the professional nail industry.
Issue link: http://nailsmag.epubxp.com/i/753141
56 | NAILS MAGAZINE | 2016-2017 THE BIG BOOK i n d u s t ry s tat i s t i c s Twice or more a week 7% Once a week 18% Three times a month 13% Every two weeks/twice a month 18% Monthly 28% Every other month 8% Quarterly 4% Less often than quarterly 4% $1 - $50 19% $51 - $100 33% $101 - $200 24% $201 - $300 14% $301 - $400 5% $401+ 5% b u y i n g h a b i t s how often do you shop for nail supplies? HOW MUCH DO YOU SPEND PER MONTH ON NAIL SUPPLIES? nail polish 64% 11% 7% 1% 5% 2% 5% 4% gels 51% 16% 14% 2% 5% <1% 3% 7% nail art products/ decals/embellishments 29% 38% 6% 4% 2% 8% 7% 5% sundries/disposables 49% 21% 2% 1% 4% 4% 7% 11% hand and skin care 52% 12% 7% 2% 5% 3% 4% 15% furnishings 23% 14% 6% 2% 3% 20% 3% 29% salon décor 12% 10% 5% 1% 1% 32% 3% 35% tools 58% 20% 7% 4% 4% 1% 4% <1% Pro Beauty Store Online-Only Distributor Direct From Manufacturer Tradeshows Sales Sales Consultant Or Phone Call To Distributor Non- Traditional Store Open To The Public Beauty Store Not Applicable Where do you most frequently shop for nail supplies? Respondents chose top 3 most frequent sources. 2015 2016 I shop in a professional beauty supply store. 88% 83% I order from an online-only distributor (one that does not have a store). 60% 42% I buy direct from the manufacturer. 33% 36% I buy products at tradeshows. 25% 34% I order by phone from my dealer's catalog or deal sheets. 12% 30% For some items, I buy from non-traditional places that don't carry professional nail supplies (arts and crafts stores, for example). 16% 30% I shop at an open-to-the-public beauty store. 15% 23%