Magazine for the professional nail industry.
Issue link: http://nailsmag.epubxp.com/i/753141
i n d u s t ry s tat i s t i c s 2016-2017 THE BIG BOOK | NAILS MAGAZINE | 61 *Respondents selected up to 3. T E C H N O L O GY 67% Mobile 24% Desktop 9% Tablet HOW NAIL TECHS ACCESS NAILSMAG.COM 2016 2015 I have my own Facebook page. 85% 86% My salon has its own Facebook page. 69% 60% I have a Twitter account. 85% 85% My salon has its own Twitter account. 32% 28% I have a YouTube channel. 84% 81% My salon has a YouTube channel. 23% 28% I have a Pinterest board. 93% 92% My salon has a Pinterest board. 16% 19% I have an Instagram account. 84% 88% My salon has an Instagram account. 49% 35% I have a LinkedIn account. 90% 89% My salon has a LinkedIn account. 20% 19% I have my own Four Square page. 59% 51% My salon has its own Four Square page. 45% 49% I have a blog. 69% 62% The salon has a blog. 39% 42% I have a Snapchat account. 91% n/a I have a Periscope account. 79% n/a I have a Yelp page. 84% n/a 48% of nail techs have their own website. 76% of salons have their own website. WHICH OF THE FOLLOWING STATEMENTS ARE TRUE FOR YOU? Very effective 27% Effective 31% Neither effective or ineffective 24% Ineffective 2% Very ineffective 1% I don't know 10% Social media marketing is not used 4% HOW EFFECTIVE HAS SOCIAL MEDIA BEEN IN YOUR MARKETING EFFORTS? OF THE SOCIAL MEDIA OR ONLINE RESOURCES YOU OR YOUR SALON USES, WHICH THREE BRING YOU THE MOST BUSINESS? Facebook 73% Instagram 40% Website 37% Pinterest 8% Snapchat 6% Yelp page 5% YouTube Channel 5% Twitter 4% LinkedIn 3% Blog 2% FourSquare 2% Periscope < 1% HOW DO YOU LEARN NEW NAIL ART TECHNIQUES AND DESIGNS? * YouTube 76% From other nail artists (online) 57% I teach myself 43% Pinterest 32% From other nail artists (in person) 29% Instagram 25% Manufacturer classes 23% Other social media 16% N/A 6%