Nails Magazine Supplements

The Big Book 2016/2017

Magazine for the professional nail industry.

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The How To Do Anything Better Guide www.tweezerman.com sponsored by HOW TO BUILD YOUR Social Media Tool Kit Tweezerman is in the business of high-quality implements for the professional – from nippers to scissors, tweezers to cuticle pushers. Because our brand is used frequently by celebrity manicurists and stylists, we've seen fi rsthand how eff ective the use of social media platforms is for building buzz and business. You don't have to be a lifelong expert, either; the key is to start, strategize, and share. START > Facebook is generally a good primary choice for keeping strong connections with your loyal base. We love doing weekly giveaways for our fans! > Next comes Instagram, which is ideal for showcasing close-up nail designs. It also has a Stories component, resembling the fun story-making capabilities on Snapchat while keeping your platform commitments down. > YouTube is great for the teacher in you, as you share your nail art and technical expertise through tutorials. STRATEGIZE > Build a plan for your social media eff orts. Will you be posting all on your own or do you have a staff ? Create a monthly calendar and study up on best post times and frequency. What posts are performing the best for you? Which performed the worst? > Think about compelling news and photos to share. Behind-the-scenes photos, nail humor, salon advice, special events, new products, and promotions are just a few ideas that work well on nearly any platform. SHARE > Spend part of your time every day liking, commenting, and sharing posts from others that you think are noteworthy or interesting. Go back and respond to comments on your own Facebook and Instagram posts. > Interact with media sites. Editors are always looking for high-quality material and their sites often have a sizable audience. Take part in social media contests whenever you can; they're fun and participation gets you noticed! > Search for your branded hashtag on Instagram (ours is #Tweezerman) and fi nd the best quality content that people are posting. This is called User Generated Content, or UGC. This makes your brand seem more authentic and approachable. Make sure you always credit the infl uencer who originally took the photo! > Ask your fans to tag their photos with your branded hashtag for a chance to be featured on your page! www.tweezerman.com www.facebook.com/tweezermanusa www.twitter.com/tweezerman www.instagram.com/tweezerman www.pinterest.com/tweezerman www.youtube.com/tweezermanny

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