Magazine for the professional nail industry.
Issue link: http://nailsmag.epubxp.com/i/794232
56 | NAILS MAGAZINE | APRIL 2017 Treat Yo Self! When it comes to nail treatments, manufacturers aren't just seeing clearly. As the caretaker of your clients' nails, making sure nails are in a healthy condition to be painted is just as important as the manicure itself. BY JAMIE NEWMAN } STYLE >>> ACTIVE COLOUR China Glaze Active Colour offers full color coverage infused with multi- benefit ingredients that repair, rehydrate, and revitalize in one coat. The line features six soft shades — including an energizing coral, refreshing pink, and pale gray — to complement any skin tone or color preference. "Because it is a treatment and color in one, salon professionals might want to charge slightly more for an Active Colour manicure, upselling the treatment ingredients," says Regina Mendoza, senior brand manager, China Glaze. www.chinaglaze.com TREAT LOVE & COLOR Essie Developed to fuse the benefits of caring active ingredients with a tint of nail color, Essie's Treat Love & Color polish repairs and strengthens nails while providing sheer coverage. Apply two coats to clean nails and the breathable formulas perfect and strengthen. "Nail professionals know when it is time for certain clients to hit the reset button," says Gino Trunzo, Essie director of education. Available in four shades: Laven-dearly, a cool lavender great for uneven nail tone; Treat me Bright, a clean white offering fresh, bright-looking nails; Sheers to You, a sheer pink creating an elevated natural look; and Tinted Love, a soft coral revealing a soft natural glow. www.essie.com REACTMAX Morgan Taylor REACTmax is a 2-in-1 product: a base coat and a nail strengthener. When using REACTmax as a base coat, start by applying a thin coat to all natural nails, follow with two coats of your favorite lacquer, and finish with a thin coat of REACT Top Coat. It can also be worn alone as a nail strengthening touch-up in between manicures. REACTmax comes in three maximum-strength formula finishes — satin, optical brightener, and original — that can take the guess work out of nail strengtheners. www.morgantaylorlacquer.com GEL BREAK OPI When clients try removing their gel- polish at home through picking or scraping, it results in dry, damaged nails. Gel Break arms professionals with a solution to this that they can provide consumers. "It's important to educate our clients on having their next gel- polish manicure properly removed by scheduling a follow-up appointment two weeks later, but it's also important to address the nail damage with a professional and effective solution such as Gel Break," says Lindsay Perez, OPI global education design manager. Gel Break is available in three sheer shades: Properly Pink is ideal for fair skin tones; Too Tantalizing is ideal for medium skin tones; and Barely Beige is ideal for darker skin tones. www.opi.com