Nails Magazine

APR 2017

Magazine for the professional nail industry.

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manicure/pedicure services 71 Y ou ask each of your clients as they sit down what they want done today. Do they want an express manicure or a fill? Are they ready for the summer's first pedicure or do they just want a bit of nail art for a party? For some salons, this is an adequate level of service. But perhaps you are ready to go beyond — or more importantly, your clients are ready for more. One of the best ways to bring your nail care services to the next level is to build a climate of care customized for each client. Pretty nails are just part of the equation — take a moment to think about how much the condition of the skin on their hands and feet matter to the overall outcome and satisfaction of the client. This is an integral part of professional hand care. More and more salons are offering hand and foot skincare solutions, and it's a huge opportunity for you. Nail clients are predominantly within the 36 years and over age range, according to OPI-sponsored Industry Statistics within the 2017 NAILS Big Book — a whopping 66%! They are no doubt seeing changes in their hands from the aging process. They are looking for ways to minimize lines and care for fragile skin, and this is where you come in. So where do you start? Here are a few tips that will help you establish your plan to become a respected and in-demand skin care consultant for the hands and feet. Tip 1 Experience it for yourself. Before investing time and money into consultative products and services, visit a salon or a nail tech already successful in this market. There is nothing like a real-world salon service to understand how it all works. Listen carefully to your consultant's questions, information, and advice (for more information about communication skills with your client, see "Say This, Not That" on p. 8). You will be building an entire consultation process, including client files that take note of skin condition, products used, and visible improvements or changes in treatment. Tip 2 Educate yourself. If you already have your esthetician's license, you're in a good place (13% of nail techs also hold an esthetician's license). If not, look for a product line that is formulated and/or used by a reputable dermatologist. For example, OPI's new ProSpa line of skincare for the hands and feet was co-developed with Dr. Zena Gabriel, a dermatologist specializing in skin health and approaching skin from a multi-dimensional perspective. Then pay careful attention to the type of training that is offered. Ideally you will find classes nearby to attend in person, but some lines offer very good online training modules as well. Investing in a quality spa skincare line is a big step, so be sure to find out exactly what you will be getting from the company in return. Tip 3 Align your care to a single brand. This step goes along with Tip 2, since your education will be tailored to specific products. Cosmetic nail care service products should always be used in accordance with manufacturer recommendations, and the same holds true for skincare for the hands and feet. Often products are not nearly as effective when used out of context or mixed with other brands. Always remember that cosmetologists are not medical doctors and cannot treat medical conditions; always refer clients to their own physician or dermatologist. Being a consultative nail tech simply allows you to provide intense personal care for each client who comes to you for ways to safely enhance the appearance and youthfulness of the hands and feet. This alone is often worth its weight in gold.

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