Nails Magazine

SEP 2017

Magazine for the professional nail industry.

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Page 127 of 155

126 | NAILS MAGAZINE | SEPTEMBER 2017 ISTOCK.COM/MARSBARS With the continued competition in the nail industry, it's crucial to distinguish your salon from the other guy's. Some owners have found success by adding ancient methods to their modern menus. BY MICHELLE PRATT Create a Nail Menu Where EAST Meets WEST >>> M ani/pedi services have become nearly as common — and as essential — as a morning latté. This is great news for nail techs, and for salon owners who want to narrow their niche in an ever-growing marketplace. Rather than focusing on enhancement products, some owners have responded by specializing in natural nail services. Many have expanded their menu to include Eastern elements that are more holistic and therapeutic. Adding Eastern methods to salon services is not a new concept. Techs have educated clients for years on the benefits of aromatherapy, acupressure, and reflexology. It shouldn't surprise us then to see entrepreneurial creativity changing basic manicures and pedicures into spa services that beautify on the outside while promoting balance within. We spoke to salon owners to find out how they repurpose ancient practices as a step of a luxurious spa service.

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