Nails Magazine

DEC 2012

Magazine for the professional nail industry.

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{nails fi le Artistic Nail } Design Hosts International Training Artistic Nail Design recently invited trainees from around the globe to expand their nail horizons with vice president/creative director Alisha Rimando- Botero. The 2012 International Educator Training hosted trainees from Canada, Brazil, Australia, and The Netherlands, along with the United States. There were four days of demonstrations, self-evaluations, judging, and testing, kicking off with product knowledge, a nail anatomy review, and an Artistic Nail Design Colour Gloss demo. The following days included French gel-polish and gel-polish art demonstrations, Artistic SMARTgel application, pink-and-white sculpture, and gel-polish testing. The trainees also got a sneak peek at new products that are launching in 2013, along with a chance to test the items and give their professional feedback. The training concluded with a special treat. Viv Simmonds and Catherine Wong from VivCat Design hosted an exclusive nail art class for all the Artistic Training attendees. The trainees were so excited to have them both there so they could learn from some of the best in the industry. Everyone learned how to create horses, butterfl ies, tigers, and fl owers from acrylic and colored gel. 1 2 3 1. Each day of the training included plenty of hard work, but all the attendees agreed it was worth it. 2. These butterfl ies were created by Alisha Rimando-Botero using col- ored gel. 3. Viv Simmonds, Rimando-Botero, and Catherine Wong wowed attendees at the nail art class hosted by VivCat Design. OPI Lacquer Bottle Featured at Trademark Expo In October, the United States Patent and Trademark Of⇒ ce (USPTO) hosted its annual USPTO Trademark Exposition in Alexandria, Va. And OPI's lacquer bottle was one of the select brands featured at the event. The Expo, which features unique and distinctive trademarks that relate to shape, sound, and color invited OPI to sit alongside other distinctive trademarks including the Coca- Cola bottle, the Hershey's Kiss, the Perrier bottle, and the Tiffany blue box. "OPI is excited and proud to have been invited to participate in this important national exhibition," says George Schaeffer, OPI CEO and designer of the OPI bottle and cap. "Like the Coke or Perrier bottle, the OPI nail lacquer bottle shape is instantly recognized by women around the world from simply its distinctive silhouette." "We are the only salon brand of nail lacquer that has consistently advertised our bottle to consumers for the last 25 years," Schaeffer continued. "That awareness and nurturing of the bottle image, along with the high quality and fun product we sell, has resulted in this wonderful recognition from the USPTO." The iconic OPI nail lacquer bottle was ⇒ rst introduced to the public in 1989 and is now sold in more than 100 countries. According to the company, it sells over 100 million annually. 44 | NAILS MAGAZINE | DECEMBER 2012

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