Nails Magazine

DEC 2012

Magazine for the professional nail industry.

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From left to right are John Heff ner, Suzi Weiss-Fischmann, and George Schaeff er. John Heffner Joins OPI as President and General Manager In August, OPI Products announced the appointment of John Heff ner as the brand's new president and general manager. With this change, George Schaeff er remains founder and CEO and Suzi Weiss-Fischmann retains her title as executive vice president and artistic director. "We're thrilled to have John join the OPI family, as the nail industry is absolutely booming. OPI has been experiencing double-digit growth both domestically and internationally," says Schaeff er. "In welcoming John, Suzi and I will be able to increase our focus on growing the brand both from an innovative standpoint and in new markets. We're not going anywhere; we plan on being at OPI for years to come." Heff ner brings his long-standing expertise in the beauty and nail industries to this position, most recently serving as president and CEO for CND, where he worked for 14 years. Can You Pass the PHAB Test? CEO and founder of PHAB Standard Nergish Wadia-Austin (right) poses with hairstylist Trevor Sorbie. Beauty professionals in the U.K. are becoming PHAB-ulous and so can you. PHAB stands for Performance in Hair and Beauty — and it's the ⇒ rst performance-based service standard aimed at dramatically improving the client's experience with stylists, beauticians, and nail technicians. Developed by business coach Nergish Wadia-Austin, CEO and founder of PHAB Standard, PHAB identi⇒ es the critical factors of good customer service in hair and beauty, and recognizes those practitioners who can prove they're regularly delivering these things. Now Wadia-Austin has launched the ⇒ rst-ever online customer service exam. Available internationally, the PHAB Standard Customer Service Exam is an affordable management tool offering instant results open to all stylists, colorists, beauty therapists, nail technicians, barbers, and salon/spa receptionists. The exam can be used to assess a spa professional's ability to upsell services and products, to re-book, and to secure client recommendations at each and every visit. Exam results can be printed immediately and should someone fail, her manager will know where the weaknesses are and can look at rectifying them. To ⇒ nd out more about the PHAB Professionalism & Customer Service Exams visit www.phabstandard.com. 48 | NAILS MAGAZINE | DECEMBER 2012 www.nailsmag.com/fifi/23187

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