Magazine for the professional nail industry.
Issue link: http://nailsmag.epubxp.com/i/91141
COLOR Color is power. It's power over the emotions; it demands attention; it compels the eye. The clever use of color is one of the most inexpensive and powerful tools, again relying on creativity more than dollars. Whether you merchandise in an artful or in an organized manner, disparate categories can be uni⇒ ed by a strong color theme. [right photo] At John Lewis in London, a clear acrylic wall becomes an artful display for nail color. THE FIRST 20 FEET Think of your ⇒ rst impression upon entering a new space. It's the ⇒ rst things you see that tell you if this place is for you. The same is true when you need to attract customers: Use your ⇒ rst 20 feet as your welcome mat, investing in ideas that say "new," "interesting," and "inviting." [below photo] At Danier in Mississauga, Ontario, Canada, the fi rst 20 feet are used to highlight a designer collection. It's a small space that can be easily updated and makes great use of the walls and the fl oor to tell a complete apparel and accessories story. 84 | NAILS MAGAZINE | DECEMBER 2012