Nails Magazine

Big Book 2012

Magazine for the professional nail industry.

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Page 21 of 181

The Big Book by the Numbers Every year in October when we sit down to work on the NAILS Big Book, it's a time to reflect on the year. We pull together the industry statistics, getting a concrete look at just how well the nail industry is faring. We get in touch with all of the professional manufacturers and distributors to make sure their directory listings are correct. We talk to the state board representatives to check on changes to licensing and education requirements. All in all, it's a lengthy and time-consuming process, but we know that this directory will be the most useful when it's jam-packed with all of this valuable information. Here's a look at what's inside this issue: 5 years' worth of historical statistical data online 29 pages of tried-and-true strategies in our Salon Start-Up Guide Average night's 16 pages of new industry statistics 213 consumer magazine editors will receive this directory 24 vital tips for salon sanitation Number of years we've been doing industry statistics: 20 1,423 NAILS readers responding to our survey sleep for the editor and art director during production on the Big Book: 5.5 hours Contact information on 204 professional nail product manufacturers 58 hours calculating the 2012 stats; 125 hours designing them 70 countries that will receive the NAILS Big Book 8,580 individual Excel cells to figure out how much money was spent on salon services this year 8,580 indiv Licensing requirements from 50 state boards 3 sets of pedicure equipment cleaning guides in 4 languages 20 | NAILS MAGAZINE | 2012-2013 THE BIG BOOK on my mind

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