Nails Magazine

FEB 2019

Magazine for the professional nail industry.

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Page 56 of 135

of nail trends – a perfect fit for OPI, where we don't follow the trends but set them," declares OPI Co-Founder and Brand Ambassador Suzi Weiss-Fischmann. "In this collection, we are revisiting the 80s and 90s, with pop colors that we've given a modern twist. Tokyo brings so much life to this collection, from its eclectic fashion and world-renowned cuisine to the history of nails that is deeply rooted throughout the culture. After location scouting in Tokyo, we felt that we had to present a collection that represented the dichotomy of the city," adds OPI Global Director of Color Collections - Jill Bartoshevich. "Yes, Tokyo is lit in neon, illuminated by bright lights everywhere, but there is another side to the city. Zen gardens, or spiritual places connected with nature, left an impactful impression and inspired the three beautiful green hues found in this collection."All 12 Tokyo Collection shades will be available in GelColor, Infinite Shine and Nail Lacquer formulas, offering consumers and professionals a variety of choices for the best products to fit their needs. GelColor provides a salon-perfect finish with up to three-week wear, while Infinite Shine offers a high-shine finish with up to 11-day wear and traditional lacquer application. Nail Lacquer features a highly-pigmented, rich formula for even application without streaking. " IS KNOWN FOR BEING THE FOREFRONT OF NAIL TRENDS – A PERFECT FIT FOR WHERE WE DON'T FOLLOW TRENDS BUT SET THEM SUZI WEISS-FISCHMANN Co-Founder & Brand Ambassador CO L L E C T I O N

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