Nails Magazine

MAR 2013

Magazine for the professional nail industry.

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Page 133 of 179

4 Build Your Book 1 You waste time when you are disorganized. Make sure to reduce clutter and unnecessary paperwork. Always double-check spelling and grammar. Nothing detracts more from a professional mailing piece than a glaring error. June 1986, p. 61 2. Never leave a client to take or make personal phone calls. Never eat at your station. Never put down another salon, technician, or product. March 1996, p. 18 January 2001, p. 94 complements the natural skin tones and the color treatment of the face. September 1990, p. 52 8. On each customer's index card, note the following: name, address, phone, nail enhancement history, occupation, medications, if she's diabetic, special interests or personal facts. July 1994, p. 16 5. Aside from obvious personal uses of Pinterest — collecting decorating ideas, travel destinations, or maybe even fashion inspiration — salons may find a treasure trove of eager publicity. Type in "nails" on the site and you will find it's already a trending topic. August 2012, p. 98 Retain Clients for the Long-Haul 9. Tips and sculpted nails are far less likely to lift if your client takes good care of them between appointments. Encourage clients to use moisturizing and conditioning lotion and oil daily to nourish their skin and nails. November 1989, p. 87 3. Do you remember what your grandparents said to you? Use plenty of soap and water! Well, they were 100% correct. Before discussing the procedures and options for sterilizing and disinfecting, it is important to review the merits of soap. Good oldfashioned soap is a vital ingredient in the process of sterilization and disinfection. Without using soap, you run the risk of altering the effectiveness of these processes, since they cannot do their job properly when there is a build-up of foreign matter or debris on the surface. Pre-cleansing is a dirtremoving process that should be executed before sterilizing or disinfecting implements, equipment, or salon items. January 1988, p. 35 132 | NAILS MAGAZINE | 10 6. Compulsive nail biters will keep If you expect a client to remain loyal to you and your salon, you of course must be loyal to her. What this means is you must be reliable. March 1993, p. 56 (debut issue), p. 20 You can never, never, never put a price on good customer care. Be the tech that clients describe as the person who "understands" her. If a client feels important at your salon, she's less likely to want to reduce the experience of her service to a price tag. February 2010, p. 94 putting their nails in their mouths causing the accelerated breakdown of product. The only chance you have is to give them the most natural looking and strongest nails possible. This, of course, is where the importance of application comes in. February 1983 7 While well-groomed nails add the final flourish to a woman's look, the manicure is most effective when the nail color 11 >>> MARCH 2013

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