Nails Magazine

MAR 2013

Magazine for the professional nail industry.

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Page 149 of 179

The Foursquare feature shows viewers where photos were taken. This photo gives us an inside look at the Painted Nail. This nail art photo is one of the most popular posts from @packapunchnails. @blossombeautylounge not only shares its creations, it also show the products it used, along with a business card in place of a watermark. HASHTAG IT! Here are some popular hashtags you might want to use: #nailsmagazine #instanails #notd #nailart #acrylic #gelnails #mani #pedi where you are. The Instagram for Business blog ( recommends having a personal account in addition to a professional one, so you can experience the app as a potential customer would. This will help you discover how you want to consume content and what pictures grab your attention. The blog also recommends sharing photos that can't be seen anywhere else, such as sneak peeks or behind-the-scenes looks. Samantha Schwemm's Instagram account, Pack a Punch Polish, is hugely popular. With 11,000 followers, her 150 | NAILS MAGAZINE | secret is in the nail art. Though she posts when buying new polish, nail art photos and images of rare and hard to find polishes get the most attention. Tags like #nailart or #nailpolish are good ones to incorporate into captions, as they get searched a lot. Once a phrase is hashtagged it automatically becomes searchable in the app. If you tap the hashtag, results from all around Instagram will show. This gives users an opportunity to instantly connect with those who have similar interests. It is best to combine general tags like those mentioned above with more specific ones. Hashtags such as the name of MARCH 2013 your salon will help grow your brand. Encourage others to invent hashtags specific to your services, salon, or area to appear in even more search results. Lorena Marquez, director of education for Entity Beauty, recently started Entity's Instagram account (@entitybeauty). Like Schwemm, Marquez noticed a spike in likes for photos that featured nail art. Not only did this attention pay off in terms of gaining followers, but it has helped with clientele. "My clients are coming in and showing me pictures that I post and requesting those designs or even pictures from nail techs around the >>>

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