Nails Magazine

MAR 2013

Magazine for the professional nail industry.

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Page 151 of 179

INSTA-ETIQUETTE > Credit a company by using its name in a hashtag or handle (name following the @ symbol). You never know, the company might even like or comment on your photo. > Ask before re-posting someone else's picture. > If someone likes or follows you, make an efort to look at his/her profile and possibly return the favor. > Try to respond to comments. If a comment is spam, delete it quickly. > Ask clients if they have an account. If they do, tag them once you get permission to upload a photo of their nails. > Post throughout the day and spread posts out. This leaves followers wanting more and keeps you from clogging their newsfeed. @tombachik gives us a close-up of Jennifer Lopez's manicure. world," says Marquez. Instagram has thus become a flipbook of sorts for clients to peruse potential nail designs. Nail techs who are not salon owners can use Instagram to advertise their abilities, available polishes, favorite products, or color combinations. And don't forget about the quality of these images. "It is important to showcase quality work in a very clear photograph," Marquez says. Despite the 20 filters available in the app to add effects to your photo, it's best to not use ones that wash out or blur images, so potential clients can see the intricacy of designs and get a feel for how a color really looks. Adds Schwemm, "I'd rather have the 152 | NAILS MAGAZINE | Instagram accounts can be viewed online in addition to on a mobile device. Visit www. to view a timeline of our pictures, likes, and comments. Our Instagram photo unveiling our 30th anniversary cover was very well-liked. natural photo show through than cover the nail art up." The quality of pictures can also influence who you choose to follow. Schwenn follows accounts that show photos clearly, where users have made an honest attempt to clean up the cuticles and show the progression of their nail art. Marquez follows others in the industry, which is a good way to stay abreast of trends and available products. Since others are notified when MARCH 2013 you start following them, make sure you have a clear and relevant username, handle, and bio. Listing the address of your salon or a website will make it easy for clients to contact you and follow your account. With so many gorgeous pictures on this app, it can become quite addicting. Challenge yourself to find a photo opportunity each day. The click of a camera just might lead to a pictureperfect business opportunity. FOLLOW ALONG NAILS Magazine's Instagram account gives you a behind-the-scenes look at our magazine and website. You can follow us @nailsmagazine @nailsmagazine

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