Nails Magazine

MAR 2013

Magazine for the professional nail industry.

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Christina Litster (right) and Andrea Conde knocked down a wall to expand their new salon. One Step at a Time Nail tech Christina Litster was fighting depression when she enrolled in beauty school in 2008. Her mother had been killed months earlier at the hands of a drunk driver and this was her way of moving forward. "I got my license in October 2008," says Litster. "I wasn't happy in the salon I worked in so every day I put $20 away and my step-sister Andrea Conde — a cosmetologist — also started to put $20 a day away." The two saved until they had $1,600. "We found a location for our own salon eight months into saving but it needed a lot of work. I negotiated until I got the lease on the building and auctioned of my services on Facebook starting at $40 (women would bid for me to do their nails)." Litster gradually raised the money to buy furnishings — one nail desk and hydraulic chair at a time. "We redid the floors of the salon, painted, and even knocked down walls all on our own," she says. "We had volunteers and received donations to help. We had a barbecue, a craft sale, bake sale — everything and anything we could to raise money to open the salon. It became our new passion." The salon, Efess Salon in Clovis, Calif., has been open for more than a year. "I couldn't be happier or prouder. Most importantly I am no longer depressed," she says. "The salon has been successful from day one and it has never cost me one penny out of my personal pocket. My step-sister and I are going to continue to make this salon our passion." Marketing Magic For busy salon owners who can't quite find the time me to put together marketing materials each month, th, Lisa Marie Arnold, Inc. and Social Media Proxy have ve partnered to bring you Ready, Set, Go Campaigns. s. Each month, you'll receive one new campaign n (with three to choose from) in print-ready format: > One 8.5" x 11" flier/sign > One postcard > One station/shelf talker > Four creative Facebook/Twitter posts > One design suitable for e-mailing out to your customer list or to use with Constant Contact For a six-month commitment, you pay $79 per month; for a three-month h commitment, you pay $89 per month. h. Additional campaigns can be purchased at half price for use anytime. For more information, call (724) 272-5133. 3. 90 | NAILS MAGAZINE | MARCH 2013

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