Magazine for the professional nail industry.
Issue link: http://nailsmag.epubxp.com/i/317565
www.nailsmag.com/fifi/17187 > Physician referrals: Nail techs should never diagnose a nail problem on a client. If you notice a problem bring it up and stress the importance of medical care. Your clients are more apt to follow your advice if you recommend a local physician who specializes in nail care. Ask friends, family, and clients for doctor recommendations, then set up interviews with them. > Business referrals: Establish relationships with local businesses, especially if you have something in common with them. For example, if you tend to cater to young, city girls, establish a referral system with a boutique they frequent. Place business cards in their boutique and return the favor by placing their cards in your salon. > Figure out how you want your card to look. Do you want it to work as a mini- brochure or be minimalistic in its message? Take your target clientele into account and cater to them. > Focus on what you do best. If you have a specialty be sure to list it on your card. If there isn't one particular service that makes your offerings different from others, you can emphasize things like "expertise," "personal service," or "full service." Or you may want to emphasize your commitment to sanitation. > Include vital information. All business cards should include your name, salon name, complete address with zip code, phone number (with area code!), website, and e-mail address. > Don't list every service you offer. If you do, your card will become crowded and hard to read. Leave space around information so it stands out and organize it neatly so it's easy to understand. > Use the back of your card as an appointment reminder. It's also a good spot to mention your cancellation policy. Consider including a mini-map if your location is hard to find. > Get your cards professionally designed and printed. Two good printing options are Vistaprint.com and Gotprint.com, both of which have budget-friendly prices. Log onto www.nailsmag.com/doctor to learn more on building a relationship with a medical professional.