Nails Magazine

Career Handbook 2014

Magazine for the professional nail industry.

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42 | NAILS CAREER HANDBOOK 2014 > Download the free Instagram app on your phone and start an account for you or your salon. Begin posting finished nails, new polishes, or nail art. Use popular hashtags such as #nailart to tag photos. You will also want to tag the username (name following the @ symbol) of your client or the products used (for example, @nailsmagazine). > Sign up for a Pinterest account and create relevant boards. Stay organized by classifying between inspirational photos and boards full of nail art you have actually created. Caption pictures of your creations with your salon information. You can also pin salon decor ideas and join community pin boards to further your reach. > Use Twitter as a tool to get up-to-the-minute information on what's trending and to connect with others. Tweet out a time slot that has become newly available or if your salon will be closed for a party. If you have customer service questions for a company, sometimes it is better to ask via Twitter. Companies tend to answer faster when the world >>> is watching. You can also use Twitter to share pictures or videos and search hashtags to join a conversation and build a following. > More people visit Facebook a day than Google, so create a Facebook page for your salon at the very least. Keep your salon page separate from your personal page and be professional. Include your salon's phone number in posts about making appointments and always respond to posts and comments from others. Have fun by sharing pictures and interesting links and allow your clients to share their pictures and post about their experiences on your page as well. > "Sell your clients on social media the way you would sell them on a product," recommends Shannon Leehr of STX Salon and Spa Management. Encourage clients to check in at your salon and tag your work when finished. Since people are more likely to trust a peer recommendation than an ad, your clients' social media streams are a fast and free way to put your salon and your skills on the map. Social Media Don't be socially awkward. Use these platforms to plug your business, stay in touch with the industry, and attract new clients. how to surviveā€¦

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