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12 | NAILS MAGAZINE | 2013-2014 thE bIG book
hoW ManY clients
Do YoU personallY
service per WeeK ?
5 or fewer............ 15%
6-10....................... 20%
11-15....................... 14%
16-20.................... 12%
21-25.................... 11%
26-30.................... 9%
31-35....................... 6%
36-40..................... 6%
41-45...................... 3%
46-50..................... 2%
More than 50...... 2%
Regular appointments (clients who
schedule their appointments one by one)
39%
Standing appointments (clients who come
in every other tuesday at 9, for example)
25%
Walk-ins
25%
other
11%
hoW Do YoUr clients tYpicallY
MaKe their appointMents?
What is the DeMoGraphic MaKeUp oF YoUr salon clientele?
Girls under 16
2%
men
3%
Girls 16-20
5%
Women 21-25
10%
Women 26-35
19%
Women 46+
35%
Women 36-45
26%
how do you KEEP trACK oF CliEnt rECords?
Women
55+
are
the
biggest
spenders
on
professional
nail
services
in
the
past
year.
[6]
HOW DO YOUR CLIENTS TYPICALLY
50%
of
nail
techs
take
no
walk-ins.
only once 6%
2 times (everybody gets one) 49%
3 strikes and you're out 37%
4 or more times (I can't risk losing clients) 8%
how MAny tiMEs CAn A CliEnt no-show
on you (no CAnCEllAtion notiCE within
1 businEss dAy) until you "FirE" hEr?
I keep client cards. 42%
I have a computerized client record-keeping system. 27%
I don't have anything formal, but I do keep track
or I just remember what I need to know. 19%
I don't keep individual client records. 13%
I keep informal paper notes. 8%
s a l o n c l i e n t d e m o g r a p h i c s
Some respondents selected more than one answer.
NA05-95.14
na05-95BigBook_statsNOads_reprints.indd 12 6/3/14 4:16 PM