Nails Magazine

MAR 2015

Magazine for the professional nail industry.

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Page 115 of 208

114 | NAILS MAGAZINE | MARCH 2015 I like to offer two-for-one deals. Even if the clients are unsure of what they want, insist on setting a price you can accom- modate. Diana Marie Celebrity Studios, Miami I specialize in gel nails and gel nail art so I upsell add-on services based on time and cost of products, which can be expensive. I also base it on the diffculty of the nail art, especially hand-drawn designs. I always offer a client one accent nail even for the client who likes the more simple gel manicure. Almost all my clients leave with one accent nail. Most choose from studs, crystal embellish- ments, charms, polka dots, etc. An accent nail can range from $3 to up to $10 per nail in addition to my basic gel manicure price. When a client frst comes in for a basic gel manicure, I offer her an OPI lemon scrub for an additional $5. Ceci Ellis Cgoldnglam Nails, Houston When doing a client's nails, I always ask what kind of nails she wants, what styles she likes, and I just get to know her as a person frst. A lot of clients who are more subtle are pretty set in stone with sticking to simple and subtle nails. What helps me a lot is having my nail art board displayed on my station. Once clients sit in my chair and see what I can do, they start asking how I think it would look on them. Being professional and confdent in your work makes them value and trust your opinion. Then of course as you're putting ideas together, suggest rhinestones, foils, or any other extra add-ons. Sandra Garcia Mia Bella Nails, San Antonio, Texas I believe one of the main things you need to do when you upsell your clients is tell them the benefts of the add-ons and always insist on package deals with a discount. Everyone always likes to feel like they are getting more for their buck! The best way to upsell clients is to frst offer a complimentary product or service so they can frst experience the advantages. This applies to services such as callus removal treatments, paraffn wax treatments, and hot oil manicures, etc. Once they see the benefts of such services, they'll be sure to want to add it onto the next service. If it's a service such as a design then it's always best to uncover the look clients are going for. If it's a special occasion, inquire about what their attire is going to be and make suggestions based off that and encourage them to get a little bling, or nail charms that will complement their ensemble. Tna D. Boyd Creatively Yours Nail Salon by Tina, Baltimore, Md.

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