Nails Magazine

MAR 2015

Magazine for the professional nail industry.

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38 | NAILS MAGAZINE | MARCH 2015 Meet the Winning Mural-Makers Congratulations to the talented winners of this year's NAILS Mural Contest — one an industry veteran and the other a relative newcomer. Los Angeles-based nail artist Elsbeth Schuetz took top honors in the handpainted category. Her brewery-themed mural was inspired by the growing popularity of craft beers. Schuetz — a celebrity nail tech, educator, and frequent NAILS contributor — also won last year's competition. (Go to www.nailsmag. com/muralcontest to check out past contest winners.) A nail tech of three years, Emily Nash of Creative Touch Nail and Day Spa in Elkhart, Ind., nabbed the top spot in the mixed media/3-D category. She chose an undersea-themed mural — complete with 3-D acrylic octopus — because she has always been attracted to the bright colors found in the ocean. Our thanks also go to INM for providing a fabulous assortment of products to our winners. } { nails file When nail tech Jen McClain set out to hire a manager for her salon — Completely Polished in Cranberry Township, Pa. — she discovered she had a small problem. "I had planned to promote from within or hire someone with cosmetology experience, but this didn't really work out. All the staf prefer to do nails and don't want to do management," she says. Her solution? Hire a military veteran. "I really wanted the manager to have a high level of integrity, punctuality, a thick skin, and dedication — a willingness to work through tough times without just up and quitting. A veteran would have learned these skills in the military and be able to lead by example," she says. This was not such an out-of-the-box idea given McClain's background. "I come from a military family. I was one of the few not to join," she says. "The reason I didn't — and I grappled for years whether it was right for me — was you can't wear nail polish!" So not long ago she posted an ad on Facebook seeking a veteran to train in the ways of the salon and has begun the interview process. Though duties for this supervisory position include payroll, hiring, training, and inventory, her ad reads: "No experience necessary, scholarship included, and paid training provided." Her motivation in providing training is simple. "I really hate hearing about how veterans are unable to fnd jobs — and realized I could do something about it," she says. From Military to Management >>> McClain 1. A young Jen McClain helps out at her mom's promotion ceremony. 2. McClain's parents both served in the military. 1 2 INM provided generous prize packages to this year's winners that included an assortment of lacquers, top coats, and treatments for the handpainted winner, and colored acrylic powers for the mixed-media winner. Handpainted Winner: Elsbeth Shuetz Mixed Media/3-D Winner: Emily Nash

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