Nails Magazine Supplements

The Big Book 2016/2017

Magazine for the professional nail industry.

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i n t h i s i s s u e 65 HOW TO DO EVERYTHING BETTER GUIDE As nail techs and business owners, you strive to do everything better. In this guide, we'll show you how to do everything better to create a happier, healthier, wealthier, and more productive you — from making clients more likely to re-book, to saving more money on your taxes, to finding more peace in your day. Plus, 15 of your favorite industry manufacturers weigh in on how to do things better from their own unique perspectives. 12 | NAILS MAGAZINE | 2016-2017 THE BIG BOOK ook A BOBIT BUSINESS MEDIA PUBLICATION i n d u s t ry s tat i s t i c s 2016-2017 THE BIG BOOK | NAILS MAGAZINE | 39 38 | NAILS MAGAZINE | 2016-2017 THE BIG BOOK i n d u s t ry s tat i s t i c s 25 or younger 2% 26-30 10% 31-35 10% 36-40 14% 41-45 18% 46-50 17% 51-55 14% 56-60 8% Over 60 7% HOW OLD ARE YOU?* Once a year 30% Twice a year 9% A few times a year 7% Every other year 19% I don't remember the last time I went on vacation. 35% 56% Vietnamese 36% Caucasian 8% Other WHAT IS YOUR NATIONALITY? 97% female Gender 3% male >>> *2015-2016 NAILS BIG BOOK Nail salon 53% Full-service salon offering nails 33% Mobile or home-based salon 4% Day/hotel/destination spa 2% School 2% Other 6% HOW WOULD YOU DESCRIBE YOUR SALON? n a i l t e c h d e m o g r a p h i c s Which describes your family situation? * Married with kids 48% Married with no kids 17% Unmarried with kids 19% Unmarried with no kids 16% HOW OFTEN DO YOU TAKE A VACATION? * I am booked nearly 100% of the time. 20% Between 80% and 99% of the time. 27% Between 50% and 79%. 23% Between 30% and 49%. 8% Less than 30% but not empty. 9% I'm just starting and building my book now. 13% HOW FULL IS YOUR PERSONAL BOOK? * WHICH BEST DESCRIBES YOUR CURRENT EMPLOYMENT SITUATION? [1] Salon owner doing nails (not a booth renter) 37% Nail technician (booth renter) 24% Nail technician (employee) 15% Cosmetologist 4% Salon manager or nail dept. manager (doing nails) 2% Student or apprentice 2% Salon owner not doing nails 2% One 26% Two 17% Three 11% Four 16% Five + 7% HOW MANY SALONS HAVE YOU WORKED AT IN YOUR CAREER? * 9% of nail techs currently work at more than one salon. HOW LONG HAVE YOU BEEN DOING NAILS? Less than 1 year 7% 1-3 years 19% 4-6 years 12% 6-8 years 6% 8-10 years 7% 10-12 years 6% 12-14 years 3% 14-16 years 4% 16-18 years 3% 18-20 years 6% 20-22 years 5% 22+ years 22% w o r k h a b i t s 52% I am the only nail technician working at this location 18% 2 nail techs 9% 3 nail techs 8% 4 nail techs 3% 5 nail techs 2% 6 nail techs 7% 7+ nail techs HOW MANY NAIL TECHNICIANS WORK AT THIS LOCATION (INCLUDING YOURSELF)? [1] Not every respondent completed question so total doesn't equal 100%. >>> 2016-2017 THE BIG BOOK | NAILS MAGAZINE | 65 >>> HOW TO DO BETTER GUIDE From the time we are children, we are encouraged to do everything better — get better grades, keep our rooms tidier, play more nicely. As we grow into adults, the habit of striving to do better continues as we seek a better education, find better jobs, and do our best to make life better for our loved ones. The payoff, of course, is not just personal satisfaction, but the acknowledgment from t h o se around us that we've done our jobs well, that we are important, that our efforts have not been in vain. As nail techs and business owners, you strive to do everything better, and part of your reward is sincere appreciation from your clients. When clients reward your efforts with their business and loyalty, it is not only gratifying, but also reinforces the desire to continue to do good work and become better still. In this guide, we'll show you how to do everything better to create a happier, healthier, wealthier, and more productive you — from making clients more likely to re-book, to saving more money on your taxes, to finding more peace in your day. Plus, XX of your favorite industry manufacturers weigh in on how to do things better from their own unique perspectives. So get ready to roll up your sleeves, polish your act (pun intended), and make 2017 your year of doing absolutely everything better! OPI . . . . . . . . . . . . . . . . . . . . . . 67 Gelish . . . . . . . . . . . . . . . . . . . 69 Morgan Taylor . . . . . . . . . . . 71 CND . . . . . . . . . . . . . . . . . . . . . 73 Artistic Nail Design . . . . . . . 75 NSI . . . . . . . . . . . . . . . . . . . . . . 77 Entity . . . . . . . . . . . . . . . . . . . . 79 Bio Sculpture . . . . . . . . . . . . 81 LeChat . . . . . . . . . . . . . . . . . . . 83 Akzéntz . . . . . . . . . . . . . . . . . . 85 Tweezerman . . . . . . . . . . . . . 87 Voesh. . . . . . . . . . . . . . . . . . . . 89 Lexor . . . . . . . . . . . . . . . . . . . . 91 Belava . . . . . . . . . . . . . . . . . . . 93 EVERYTHING Publisher Michelle Mullen Michelle.Mullen@bobit.com Executive Editor Beth Livesay Beth.Livesay@bobit.com Senior Managing Editor Judy Lessin Judy.Lessin@bobit.com Managing Editor Tracy Rubert Tracy.Rubert@bobit.com Digital Editor Sigourney Nuñez Sigourney.Nunez@bobit.com Editorial Assistant Katherine Fleming Katherine.Fleming@bobit.com Contributing Writers Michelle Pratt, Erin Snyder Dixon, Sree Roy Art Director Danielle Parisi Danielle.Parisi@bobit.com Graphic Artist/Senior Editor Kimberly Pham Kim.Pham@bobit.com Senior Graphic Artist Yuiko Sugino Yuiko.Sugino@bobit.com Production Manager Carla Benavidez Carla.Benavidez@bobit.com West Coast Sales Shannon Rahn, (310) 533-2434 Shannon.Rahn@bobit.com Sales & Marketing Coordinator Laura Nelson Laura.Nelson@bobit.com Audience Marketing Director Tony Napoleone For subscription inquiries: (888) NAILS-44, bobitpubs@halldata.com Send business and editorial correspondence to: 3520 Challenger St., Torrance, CA 90503 (310) 533-2507 Fax www.nailsmag.com Chairman Edward J. Bobit (1961-2014) CEO/President Ty F. Bobit Chief Financial Officer Armand Del Duca COO/Group Publisher Cyndy Drummey 33 INDUSTRY STATISTICS An increase in nail art education and nail art service offerings is a new addition to this year's look at the nail industry. We also see nail techs and marketers shifting their focus to social media and online resources such as Instagram and Facebook as primary vehicles to reach customers and increase business.

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