Magazine for the professional nail industry.
Issue link: http://nailsmag.epubxp.com/i/753141
i n d u s t ry s tat i s t i c s 52 | NAILS MAGAZINE | 2016-2017 THE BIG BOOK Girls under 12 9% 10% Girls 12-15 13% 9% Girls 16-20 23% 8% Women 21-25 32% 10% Women 26-35 44% 11% Women 36-45 52% 8% Women 46+ 47% 7% Men 31% 7% Increase in this segment Decrease in this segment Girls under 12 1% Girls 12-15 1% Girls 16-20 4% Women 21-25 11% Women 26-35 19% Women 36-45 28% Women 46+ 33% Men 3% What is the demographic makeup of your salon clientele? of these client segments, where have you seen the most growth? * HOW DO YOUR CLIENTS TYPICALLY MAKE THEIR APPOINTMENTS? * 39% Regular appointments (clients who schedule their appointments one by one) 25% Standing appointments (clients who come in every other Tuesday at 9, for example) 25% Walk-ins 11% Other 5 minutes or less 17% More than 5 minutes, less than 10 18% More than 10 minutes, less than 15 13% More than 15 minutes, less than 20 8% Between 20 and 30 minutes 6% 30 minutes or more 3% Salon takes no walk-ins 35% Walk-in wait time * 5 or fewer 15% 6-10 16% 11-15 15% 16-20 12% 21-25 10% 26-30 10% 31-35 6% 36-40 7% 41+ 6% Not applicable 3% HOW MANY CLIENTS DO YOU PERSONALLY SERVICE PER WEEK? * c l i e n t d e m o g r a p h i c s